Marketing Executive

Job Overview

We are seeking an AI‑first marketing professional responsible for planning, executing, automating, and optimizing the entire marketing function using modern AI tools and data‑driven strategies. The ideal candidate combines strategic marketing expertise with hands‑on execution across content, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation. This role is expected to leverage AI to increase productivity, improve decision‑making, reduce costs, and accelerate business growth.

• Marketing Strategy
  • Develop and execute the company’s marketing strategy aligned with business objectives.
  • Define target audiences, buyer personas, and ideal customer profiles.
  • Build annual, quarterly, and campaign marketing plans.
  • Develop product positioning and messaging.
• AI‑Powered Content Marketing
  • Create blogs, case studies, whitepapers, landing pages, and website content using AI.
  • Produce Linked In, X, Facebook, Instagram, and You Tube content.
  • Generate marketing copy, email campaigns, and newsletters.
  • Maintain a content calendar.
• SEO & Organic Growth
  • Perform keyword research using AI.
  • Optimize website content and technical SEO.
  • Improve search rankings.
  • Monitor competitor SEO strategies.
• Social Media Management
  • Develop social media strategy.
  • Schedule and automate posts.
  • Monitor engagement.
  • Analyze audience insights.
  • Manage online communities.
• Performance Marketing
  • Plan and optimize Google Ads.
  • Manage Linked In Ads and Meta Ads.
  • Optimize campaign ROI and conduct A/B testing.
• Marketing Automation
  • Build automated customer journeys.
  • Create email nurture sequences.
  • Implement lead scoring.
  • Automate campaign workflows.
  • Integrate CRM and marketing platforms.
• Lead Generation
  • Generate qualified B2B and B2C leads.
  • Build outbound campaigns and inbound lead funnels.
  • Optimize landing pages to improve conversion rates.
• Analytics & Reporting
  • Build dashboards.
  • Track KPIs.
  • Measure campaign performance.
  • Analyze customer behavior.
  • Present insights to leadership.
• Brand Management
  • Maintain brand identity and messaging consistency.
  • Create brand guidelines.
  • Monitor brand reputation.
• Product Marketing
  • Launch new products.
  • Prepare GTM strategies.
  • Produce sales enablement materials.
  • Conduct competitive analysis.
• Customer Insights
  • Analyze customer feedback.
  • Identify market opportunities.
  • Monitor industry trends.
  • Recommend growth initiatives.
• AI Workflow Development
  • Build AI‑powered marketing workflows.
  • Develop prompt libraries and reusable AI templates.
  • Evaluate emerging AI tools.
  • Train internal teams on AI adoption.

• Marketing Growth
• Digital Marketing
• Content Marketing
• SEO/SERP
• Paid Advertising
• Email Marketing
• Conversion Rate Optimization (CRO)
• Brand Strategy
• Product Marketing
• B2B Marketing
• Marketing Analytics
• AI
  
  Skills:
  
  Prompt Engineering, AI‑assisted Content Creation, AI Image Generation, AI Video Creation, AI Research, AI Workflow Automation, Marketing Automation using AI.
• AI Analytics
• Technical
  
  Skills:
  
  Google Analytics 4, Google Tag Manager, CRM Platforms, Marketing Automation Platforms, CMS Platforms, Excel, Google Sheets, Dashboarding Tools, Website Traffic Growth, Organic Search Growth, Social Engagement.
• Email Open Rate, Email Click‑Through Rate, Landing Page Conversion Rate, Cost Per Lead, Revenue Influenced by Marketing, Marketing Automation Coverage.
• AI Productivity Improvement, Content Production Velocity, Brand Awareness Metrics.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital or growth marketing.
• Demonstrated experience using AI to improve marketing outcomes.
• Strong analytical and communication skills.
• Experience with B2B SaaS or technology companies is preferred.

The successful candidate will act as an AI‑powered marketing leader capable of replacing multiple traditional marketing functions through intelligent automation, data‑driven decision‑making, and modern AI tools while driving measurable pipeline, revenue, and brand growth.