Brand & Customer Manager KSA - CVM Job Riyadh area,Riyadh Region Saudi Arabia,Marketing / Advertising / PR

The Brand & Customer Manager role will be based in Riyadh, Saudi Arabia. It is a unique opportunity to make a meaningful impact for patients by leading and coordinating efforts across the Cardiometabolic portfolio. The main focus is the launch of a new PCSK9 inhibitor, ensuring launch excellence and long-term brand success.

Key Responsibilities

Launch Excellence / Brand Strategy & Planning

Develop and execute a comprehensive launch plan, including product positioning, pre‑launch activities, patient journey mapping, and insights generation.

Implement robust brand plans with the Cross‑Functional Team (CFT), covering positioning, segmentation, and messaging strategies.

Lead brand planning and forecasting in coordination with finance, sales, and other stakeholders.

Analyse market trends, competitive dynamics, and customer insights to inform strategic decisions and identify growth opportunities.

Identify high‑potential accounts and map key stakeholders and patient pathways within the healthcare ecosystem.

Promotional & Campaign Management

Lead the development of an integrated communication strategy (digital, print, in‑person) and multi‑channel campaigns.

Coordinate approval processes with medical, regulatory, and legal departments.

Support the implementation of effective brand launch and portfolio selling strategies.

Stakeholder Engagement

Build relationships with key opinion leaders (KOLs) and healthcare professionals (HCPs) to support brand awareness and education through in‑person interactions, events, and congresses.

Collaborate closely with the CFT to align strategic objectives, plan activities, and monitor implementation.

Provide training, marketing tools, and clear brand communication to the sales force.

Budget & Operations

Manage brand budgets and ensure cost‑effective use of resources.

Maintain a complete database of all planned and implemented activities per brand.

Monitor sales data, CRM outputs, and marketing KPIs to assess effectiveness and inform future strategies.

Personal Development & Compliance

Continuously upgrade technical knowledge and skills related to marketing trends and methodologies.

Ensure strict adherence to pharmaceutical marketing compliance, ethical codes, and internal SOPs.

Maintain high compliance and ethics standards, following all relevant company policies and local laws.

Qualifications

Strong business acumen and analytical skills
Self‑driven with the ability to work autonomously and deliver results
Strong leadership, communication, and cross‑functional collaboration skills
Ability to influence without authority
Excellent organizational and prioritisation skills
Strong customer and stakeholder management skills
Bachelor’s degree in a relevant field (Pharmacy, Life Sciences, or Business)
Minimum 5 years of experience in the pharmaceutical industry
At least 2 years of marketing experience required
Saudi nationality required
Previous experience in the Cardiometabolic area and/or launch experience in KSA is preferred
Proficiency in English required

Required Skills

Adaptability
Brand Strategy
Cardiology
Communication
Cross‑Functional Collaboration
Marketing
Marketing Data Analysis
Marketing Strategy Implementation
Project Management
Stakeholder Engagement
Strategic Planning
Strategic Thinking

Preferred Skills

Experience at Merck/MDL/ME:
No. 4518
Experience in cardiology commercialization or a similar field
Experience in a customer‑centric marketing and clinical support operation
Ability to build an execution plan to implement and measure KPIs for each program
Experience around program measurement set up, monitoring, and reporting
People‑centric and proactive, with a sense of urgency and the ability to manage competing priorities
Ability to lead and influence across functions and stakeholders

Benefits

Competitive compensation, potential for relocation support (VISA sponsorship available), and the opportunity to work in a global health‑care leader dedicated to ethical integrity and innovation.

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