Senior Copywriter

Company description:
Leo Burnett is a communications agency powered by its Human Kind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and United Healthcare among others.

To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

The Senior Arabic Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way.

They have experience in client interaction, and can effectively present and rationalise their work. The position of Senior Copywriter is for someone who is a hands‑on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands. Partners with creative leaders to proactively seek out and contribute actionable and thought‑provoking ideas.

Being able to juggle multiple projects, prioritise, and meet deadlines. Investigating industry best‑practices and new possibilities. Taking part regularly in opportunity briefs, stretching their creative abilities consistently.

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content; working in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Having a keen understanding of all the channels in the 1:1 marketing space.
• Understanding the power of data intelligence to help achieve the communication challenge.
• Making conceptual and strategic decisions across a wide variety of clients and industries.
• Taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Developing and executing strategically‑sound creative for cross‑channel initiatives.
• Persuasively presenting both internally and to clients with credibility, reasoning, and emotion.
• Actively listening to truly understand the ask, client feedback, and internal feedback.
• Ensuring communications are produced to the highest standards of accuracy and quality control.
• Delivering fresh ideas and personality while working with existing brand voice and tone.
• Conceptualising and writing everything — from white‑paper ideas to scripts to in‑store signage to social media and more.
• Researching competitors and the industry to provide insight into trends and creative foresight.
• Partnering with creatives to make the idea, copy, and design a cohesive story.

• Saudi national.
• At least 5 years of experience in concept creation and a clear understanding of the difference between a communication concept and an executional idea.
• Mastery in developing Arabic copy for large cross‑channel and/or direct‑marketing initiatives across media, both online and offline.
• Bachelor’s degree in an appropriate field of study.
• Personality to develop thriving client relations and to lead creative presentations.
• Strong conceptualisation and smart thinking skills.
• Energy, a sense of humour, and an open, curious mind.
• Exceptional conceptual and design skills and a robust portfolio that shows talent across mediums.
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution.