Senior Manager - Content

Company Description

Leo Burnett is a communications agency powered by its Human Kind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and United Healthcare among others.

The Senior Social Media Manager will be responsible for leading the social media strategy and execution for our client in a Social Media, Digital, & Creative Scope. The primary focus of this role will be to develop and implement effective social media campaigns that align with the client's business objectives and drive engagement and growth on various social media platforms.

Technical & Product

Have a deep understanding of social media platforms, tools, and best practices, and stay up-to-date with the latest trends in social media marketing. Manage and monitor all social media channels by tracking and analyzing performance metrics, and reporting on analytics and insights to the internal team and clients. Make sure the team is creating content on social media that aligns with the brand's overall social media strategy.

Use social media tools effectively to monitor, track, and analyze metrics related to online engagement, traffic, and overall brand awareness. Demonstrate a strong understanding of numbers and analytics to make data‑driven decisions and optimize social media campaigns. Knowledge in media and promotion strategies to drive effective and data‑driven content distribution.

Business Acumen & Operational Efficiency

Have a strong understanding of the client's business goals and how social media marketing can help achieve them. Collaborate closely with the client and internal team members to ensure that social media content is on-brand and aligned with overall marketing objectives. Ensure efficient and effective project management of social media campaigns, including timely and accurate reporting on performance metrics.

Innovative & Analytical Mindset

Use creative ideation to develop unique and innovative social media campaign ideas that engage with the target audience and align with brand objectives. Use analytical reasoning to track and analyze social media metrics, and to make data‑driven decisions to optimize the social media strategy. Stay up-to-date with the latest trends and best practices in social media marketing, and apply them to improve the overall social media strategy.

People & Leadership

Takes initiative to challenge an established point of view with respect and openness. Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. Able to handle complex issues and make decisions even when missing information. Capable of proactively developing meaningful relationships with key decision makers. Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

Able to build succession plans and grow and mentor future talent. Able to provide constructive feedback to others in a timely manner. Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people. Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share. Able to motivate their team to pursue goals and deliver beyond their beliefs.

Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due. Empowers individuals to solve problems with full support when needed. Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback. Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.

Proactively and continuously work…