Communications Manager - Brand & Business

Overview

Pepsi Co products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Pepsi Co generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes many iconic brands. Pepsi Co's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding Pepsi Co is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with Pepsi Co Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At Pepsi Co, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.

We are an equal opportunity employer and comply with the global human rights policies and equality laws in the countries we operate in. We value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah-GOLD certified in Saudi.

As Brand & Business Communications Manager, Pepsi Co Middle East Foods, you will lead the development and execution of the communications agenda for Pepsi Co’s foods portfolio across the Middle East, with a particular focus on Saudi Arabia and the UAE.

• Develop and execute the communications strategy for Pepsi Co’s foods portfolio across the Middle East, translating brand and business priorities into an integrated earned media, influencer, and engagement agenda.
• Lead the development and execution of annual PR and influencer plans for priority food brands and campaigns, ensuring alignment with brand objectives, business priorities, and Pepsi Co guidelines.
• Partner closely with marketing teams to identify opportunities for communications support and amplification across key campaigns, launches, partnerships, and consumer activations.
• Identify, develop, and execute brand-led communications opportunities throughout the year that strengthen brand relevance, reputation, and cultural connection beyond traditional campaign amplification. This includes earned-first initiatives, partnerships, media collaborations, events, and storytelling platforms.
• Build and maintain strong relationships with media, content creators, influencers, and industry stakeholders across priority markets to drive earned coverage and meaningful engagement.
• Lead the development and management of strategic brand partnerships with media platforms, publishers, and cultural partners, identifying opportunities that strengthen brand visibility, engagement, and relevance.
• Manage agency partners from briefing through execution and evaluation, ensuring high-quality delivery, strong strategic counsel, and effective budget management.
• Oversee the development, localization, and quality control of communications materials, including press releases, media statements, key messages, Q&As, briefing documents, influencer content, and other communications assets, in English and Arabic.
• Partner with marketing and legal teams to review and provide communications guidance on social media content, ensuring alignment with brand positioning, corporate guidelines, reputational considerations, and local market sensitivities.
• Lead communications planning and storytelling for key foods business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships, working with cross-functional teams to showcase Pepsi…