Senior Digital Marketing Specialist

Job Title:
Senior Digital Marketing Specialist

Company: Confidential

We are seeking a results-driven and creative Senior Digital Marketing Specialist to drive digital growth strategy, maximize online brand footprint, and optimize customer acquisition channels. The role bridges the gap between high-level brand strategy and precise digital execution, taking full ownership of multi-channel digital campaigns, performance marketing metrics, and agency coordination to ensure high-impact marketing ROI. This position plays a critical role in scaling paid and organic acquisition channels, enhancing brand positioning, and delivering data-driven marketing outcomes that support business growth.

• Architect and execute comprehensive multi-channel digital campaigns including SEO/SEM, paid social, and targeted programmatic advertising to drive quality acquisition.
• Develop and manage campaign planning, budgeting, audience segmentation, and brand positioning across all digital channels.
• Optimize marketing funnels and customer journeys to maximize acquisition and retention.

• Manage hands-on setup and optimization of Meta Ads (Facebook & Instagram), Google Ads (Search, Display, You Tube), Tik Tok Ads, and Linked In Ads (for B2B campaigns).
• Drive continuous campaign optimization through structured A/B testing on landing pages, ad creatives, and user journeys.
• Optimize Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS) across all paid channels.
• Scale paid and organic acquisition channels to support business growth targets.

• Liaise closely with external marketing agencies to align deliverables, timelines, and quality standards.
• Plan and coordinate on-site content shoots every quarter to support campaign requirements.
• Ensure timely execution of quarterly content shoots and agency deliverables.

• Own performance reporting and translate complex data from GA4, Google Search Console, and ad platforms into actionable strategic recommendations for executive leadership.
• Expert use of Google Analytics 4 (GA4) and Google Tag Manager for tracking, attribution, and analysis.
• Set up conversion tracking and Meta Ads reporting.
• Create custom dashboards and visualization reports using Looker Studio, Power BI, or Tableau to track core KPIs.
• Manage digital marketing budgets efficiently and attribute conversions accurately.

• Optimize on-page content, keyword research, local SEO, and Google Business Profile management.
• Understand and implement basic technical SEO concepts to improve organic visibility and domain authority.
• Manage and optimize landing pages using Word Press or similar CMS platforms.

• Oversee content planning, scheduling, and community management across all social platforms.
• Manage influencer collaborations and analyze social media metrics for performance improvement.
• Implement organic growth strategies and drive short-form video strategies (Reels, Tik Tok, Shorts).

• Develop professional copywriting, campaign messaging, and structured content calendars.
• Execute email marketing campaigns, blog/article writing, and landing page content development.
• Supervise editorial calendars and content distribution across digital channels, ensuring consistent positioning and highly polished messaging.
• Apply basic graphic design principles to visual content.

• Design, implement, and optimize automated email marketing workflows and lifecycle campaigns to maximize customer retention and lifetime value.
• Implement email automation, lead nurturing, and advanced customer segmentation strategies.
• Handle CRM management (e.g., Hub Spot, Salesforce) and deploy SMS and Whats App marketing strategies.
• Build workflow automation to streamline the lead funnel and improve conversion rates.

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Fluency in English (written and spoken) is mandatory.
• Proficiency in Arabic is preferred.
• Minimum 5+…