Arabic Marketing Specialist, Saudi National

Role Overview

• Development of Marketing Strategy including:
  • Brand Strategy
  • Situational Analysis
  • Digital Strategy
  • Communications Strategy
  • Media Mix & Buying Plan
  • Objectives and KPIs
  • Project Timeline
  • Marketing Budget
• Development of Social Media Strategy including:
  • Tone of Voice
  • Content Pillars
  • Key Messaging
  • Creative Direction & Development
  • Channel Strategy
  • Paid Ad Strategy and budgeting
  • Objectives and KPIs
• Development of New Restaurant Launch Strategy:
  • Pre-launch, launch and post-launch strategy
  • Execution Planning and implementation
  • Marketing calendar and activations
  • Objectives and KPIs
• Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives
• Execution, implementation and delegation across multiple client projects
• Plan and execute all marketing activities, including social media, events, activations, and partnerships
• Oversight of website development and coordination with developer (if required)
• Management of photography and video shoots and creation of briefs
• Influencer management and negotiations
• Develop and recommend partnerships/collaboration that are aligned with brands
• Brand guardian of all customer touchpoints for any client projects
• Dual language copywriting in Arabic and English
• Overall responsibility for client brand channels
• Oversight of revenue and footfall for ongoing implementation projects
• Budget management and commercial oversight
• Supporting team to achieve all deadlines
• Training and development for direct reports
• Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

• 8+ years of marketing experience
• Fluent in Arabic & English
• Based in Cairo or able to work full time from Cairo
• Deep understanding of hospitality marketing
• Outstanding knowledge across all marketing functions
• Commercial and budget experience
• BS/MS degree in marketing or a related field
• Knowledge of hospitality across the GCC
• Proven experience in digital marketing
• Experience working on B2C brands

Demonstrates expertise in developing comprehensive marketing strategies, including brand, digital, and social media strategies, with a strong focus on hospitality marketing. Proficient in dual language copywriting in Arabic and English, budget management, and project execution across multiple client initiatives.