Head of Marketing

Responsibilities

• Lead and manage the local marketing team, fostering a high-performance, collaborative, and results-driven culture.
• Define team priorities, develop organizational capabilities, and mentor talent to support long-term business growth.
• Lead go-to-market strategy and market expansion initiatives in Saudi Arabia.
• Drive overall brand positioning, integrated marketing, and customer acquisition strategies to strengthen market presence and business growth.
• Develop deep local market insights, including understanding customer behavior, investor profiles, distribution channels, and cultural nuances to localize marketing effectively.
• Work closely with the performance team, and business development team to align marketing strategies with commercial objectives and revenue growth.
• Plan and execute full-funnel marketing campaigns across digital, offline, partnerships, community, and influencer channels.
• Analyze market trends, competitor landscape, and customer data to identify growth opportunities and optimize marketing performance.
• Support thought leadership initiatives and help establish the company as a trusted investment and fintech brand in the region.

• Strong understanding of financial markets, investing, and stock trading behavior. An experienced personal trader in Stock/ETF/Option trading is preferred.
• Proven experience in marketing, growth, or commercial leadership roles.
• Strong people management and cross-functional leadership experience.
• Experience in both marketing and sales-oriented environments, with a strong commercial mindset.
• Deep understanding of Saudi Arabia’s consumer landscape, culture, and digital ecosystem.
• Ability to combine strategic thinking with strong execution capabilities in fast-paced environments.
• Experience in fintech, brokerage, wealth management, banking, or financial services is highly preferred.
• Multilingual abilities (Arabic/Mandarin(Chinese)/English)