Senior Specialist Omni Wholesale

senior specialist omni channel marketing whs emc

area : emc

department : brand marketing

direct reporting line : manager omni channel marketing whs

gsms grade: p1

number of personnel managed : na

purpose & overall relevance for the organization:

lead the development, execution, and optimization of omni-channel marketing & activation
within the wholesale channel. building plans that drive strong business growth and elevate brand kpis. Partner closely with key accounts sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels.

• drive the creation of the seasonal account plan as related to the global campaign strategy, local and key calendar moments.
• ensure the global guidelines delivers against the accounts omni-channel marketing requirements.
• create a plan for additional country or account specific omni channel marketing needs.
• supervise and support specialist omni channel in account management and account marketing plan.
• plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
• execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed kpi’s.
• execute brand concepts with a special emphasis on key destination doors, in close collaboration with the brand activation, sales team, and back to trade omni field team.
• create bespoke moments for relevant partners based on their category focus.
• forecast and manage budgets based on the seasonal calendar, strategy, and order book.
• oversee sell-out support budgets, ensuring cross-functional alignment with sales, finance, and line manager.
• ensure on-budget delivery and compliance with internal audit requirements.
• drive best-in-class space management and omni-channel executions.
• support vendor, supplier, and agency sourcing and training with omni planning & execution.
• provide feedback on global toolkits to enhance whs execution standards.
• support development and rollout of consumer activations across crm, dpc, social, and partner channels.
• coordinate back-to-trade deliverables with dtc teams (training, reporting, implementation).
• contribute to promotional and traffic-driving initiatives to maximize conversion at retail.
• communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
• support seasonal sell-in presentations and showroom launches with mops, omni, and ctc.

• prepare reports on the implementation of all omni channel initiatives.
• provide detailed budget reporting across omni channel executions.
• deliver training to the back to trade field team and partner store teams.
• maintain ongoing alignment with the omni-channel manager to ensure seamless account activation.

key relationships:

• emc channel leads, sales managers, and their teams
• emc omni planning and execution team
• emc ctc, brand comms, digital & mops
• emc finance team
• em hub omni channel team
• market omni-channel agencies and vendors

knowledge, skills, and abilities :

• marketing and sales knowledge/experience across sport and fashion/lifestyle
• experience in key account management & negotiation skills
• solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
• proven track record in trade marketing, brand marketing , account management
• excellent presentation skills
• it skills: outlook, excel, and word: basic; power point: advanced

requisite education and experience / minimum qualifications:

• university degree in business or equivalent professional experience, ideally in sales and /or marketing
• over 4-5 years of retail, sales and/or marketing experience
• proficiency in arabic / english is a plus.

at adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• courage:speak up when you see an…