Associate Director - Residential Marketing

Associate Director - Residential Marketing

Division:
Development

Department:
Residential Development

Company:
Red Sea Global

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We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

• The Associate Director of Marketing & Communications for Residential Development is responsible for defining, leading, and executing the strategic marketing and communications vision across Red Sea Global's residential portfolio, ensuring alignment with the organization's commercial objectives and long-term brand strategy.
• This role provides strategic leadership across integrated marketing, communications, brand positioning, and demand generation initiatives, driving awareness, engagement, and qualified lead generation for Red Sea Residences.
• Working closely with the Marketing Director and senior business stakeholders, the Associate Director will shape the residential marketing roadmap, ensuring all initiatives support business growth, sales performance, and return on investment.
• The role is accountable for developing and executing asset‑specific marketing strategies that enhance the positioning of each residential development while maintaining consistency with the Red Sea Global brand.
• The Associate Director oversees the end‑to‑end planning, governance, execution, and optimization of integrated marketing campaigns across traditional and digital channels.
• The position plays a critical role in strengthening Red Sea Global's presence within the luxury real estate market by developing compelling customer experiences and impactful communications targeted toward UHNWIs, HNWIs, investors, and strategic partners.
• The Associate Director will lead relationships with external agencies, operator partners, and key stakeholders to ensure best‑in‑class marketing execution, brand consistency, and commercial effectiveness.
• The role provides leadership to the marketing team, fostering high performance, innovation, collaboration, and continuous improvement while ensuring alignment with organizational priorities.

Job Responsibilities:

Functional / Technical Responsibilities

• Develop and lead the overall marketing and communications strategy for Red Sea Global's residential developments, ensuring alignment with corporate objectives, commercial priorities, and brand positioning.
• Drive integrated marketing campaigns across digital, social media, paid media, PR, events, partnerships, website, CRM, email marketing, content marketing, print, film, and experiential channels.
• Lead the development of annual marketing strategies, go‑to‑market plans, and asset launch campaigns that maximize brand awareness, customer engagement, and qualified lead generation.
• Partner with executive leadership, Sales, Development, Residential Operations, Commercial, Digital, Communications, and Events teams to ensure marketing strategies support overall business objectives.
• Define customer segmentation strategies, buyer journeys, and audience engagement plans tailored to luxury residential buyers, investors, and international target markets.
• Lead the strategic direction of content marketing, storytelling, and brand communications across all customer touchpoints.
• Oversee the development of premium sales collateral, digital assets, brochures, films, presentations, websites, and brand experiences that reflect Red Sea Global's luxury positioning.
• Ensure the Red Sea Residences website and digital ecosystem remain current, optimized, and aligned with evolving marketing priorities and customer experience objectives.
• Establish marketing performance frameworks using data analytics, customer insights, market intelligence, and campaign reporting to optimize effectiveness and ROI.
• Monitor industry trends, luxury consumer behavior, competitive landscapes, and emerging technologies to identify opportunities for…