Senior Brand Specialist

We are seeking a creative and experienced Senior Brand Specialist to lead and strengthen our brand’s presence across all communication channels. The ideal candidate will play a key role in developing and executing branding strategies, ensuring brand consistency, and collaborating with internal teams and external agencies to deliver impactful brand experiences.

Key Responsibilities

• Develop and implement brand strategies that align with the company's objectives and business goals.
• Ensure consistent brand identity and messaging across all online and offline channels.
• Manage and oversee the execution of branding campaigns, marketing collateral, and corporate communication materials.
• Review and approve creative assets to ensure compliance with brand guidelines and quality standards.
• Collaborate with marketing, creative, digital, and business teams to strengthen brand positioning.
• Work closely with external agencies, designers, photographers, and production partners to deliver high-quality branding initiatives.
• Monitor brand performance and market trends, providing recommendations for continuous improvement.
• Maintain and update brand guidelines, ensuring consistent implementation across all departments.
• Support product, campaign, and event launch by ensuring alignment with brand standards.
• Manage branding timelines, budgets, and project deliverables.
• Track and report on brand performance using relevant KPIs and marketing insights.

Requirements

• Bachelor’s degree in marketing, Branding, Business Administration, Communications, or a related field.
• Minimum 4–5 years of experience in Branding, Brand Management, or Corporate Marketing.
• Proven experience in developing and executing successful branding strategies and campaigns.
• Strong understanding of brand identity, positioning, storytelling, and customer experience.
• Experience working with creative and digital teams, as well as external agencies.
• Excellent project management and stakeholder management skills.
• Experience in managing multiple branding initiatives simultaneously.