Head of KSA Marketing

Job description

Summary Description

• The Head of KSA Marketing is responsible for leading all brand, marketing, communication, digital, CRM, and customer engagement activities within the Kingdom of Saudi Arabia. The role drives market growth, brand competitiveness, customer acquisition, and business performance through effective execution of local marketing strategies while ensuring alignment with HMC's global brand standards and HMMEA regional marketing direction.
• This role acts as a strategic bridge between the KSA office, HMMEA, HMMME, and local partners—balancing local market needs with regional consistency, governance, and efficiency.
• The position operates under the management of HMBSC while maintaining a dotted-line reporting relationship with the Head of Marketing & Communication, HMMEA.

• Market Strategy & Execution
  Develop and execute annual marketing and communication strategies aligned with KSA business objectives and regional priorities.
  Own the KSA marketing calendar, campaign roadmap, and performance KPIs.
  Translate regional and global initiatives into locally relevant, culturally appropriate, and commercially effective campaigns for the KSA market.
  Lead all marketing execution activities within the KSA market.
• Brand, Product, Digital, Communication & CSR
  Lead local brand building, product launches, communication strategy, and customer engagement initiatives.
  Oversee digital marketing, CRM operations, lead generation activities, CSR activities, crisis communication and customer journey enhancement programs.
• Performance Marketing Ownership
  Manage KSA marketing budget, including regional budget allocations and locally funded initiatives, with full accountability for ROI and effectiveness.
  Review, approve, and monitor distributor marketing plans, budgets, and campaigns, particularly for regionally funded or co-funded initiatives.
  Monitor business/marketing KPIs and recommend corrective actions to improve performance.
  Drive performance marketing activities across paid media, SEO/GEO, CRM, analytics, and digital platforms.
• Distributor & Regional Coordination
  Act as the primary marketing interface for KSA distributors, HMMME, and relevant stakeholders.
  Review and monitor distributor marketing plans, budgets, and execution performance.
  Coordinate closely with the Head of Marketing & Communication, HMMEA on regional priorities, campaigns, and strategic initiatives.
  Share market insights, competitors’ activities, business performance updates, and best practices with regional stakeholders.

• Lead and manage all marketing and communication activities within the KSA market.
• Review and endorse distributor marketing initiatives within approved frameworks.
• Recommend budget allocation, campaign strategy, and marketing investments.
• Major budget approvals and strategic initiatives remain subject to approval by the Head of HMBSC and alignment with the Head of Marketing & Communication, HMMEA

• Bachelor's degree (no preferred major)
• Master Degree is a plus

• Minimum 10 years of professional experience in the industry (Automotive OEM HQ or RHQ experience preferred)
• KSA marketing / brand / communication leadership experience required
• Strong cross-functional collaboration experience with Sales, Product, and HQ teams

• Strong understanding of the automotive industry and regional market dynamics
• Solid expertise in brand strategy, marketing communication, and campaign management
• Strong problem-solving, analytical, and decision-making skills
• Excellent communication, influencing, and stakeholder management skills
• Ability to manage multiple priorities and lead teams effectively
• Proficiency in Excel, PowerPoint, and Word
• Deep understanding of the Saudi market and a high level of Arabic proficiency.

• Normal office duties in KSA Regional Office
• 20-25% travel requirements.