Marketing Manager

About the company

Keemart is Meituan's self-operated on-demand retail business in overseas markets. It first launched in Riyadh, Saudi Arabia, in May 2025, offering rapid delivery of groceries and daily essentials within 20 minutes. As a key part of Meituan's "Grocery Retail" business expansion overseas, Keemart represents an extension of the company's mission (We help people eat better, live better.) in international markets. Leveraging Meituan's mature "front-tier warehouse + instant delivery" model, it is dedicated to providing overseas consumers with a safe, high-quality, and convenient fresh grocery shopping experience.

• Brand Marketing & Brand Equity Building Lead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.
• Brand Content & Social Media Management Own the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.
• Integrated Brand Communication & Project Management Plan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.
• CSR & Community Engagement Programs Lead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.
• Cross-functional Brand Collaboration Work closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.

• Brand & Marketing Experience 8+ years of marketing experience, preferably with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred, with proven involvement in systematic brand projects or brand-building initiatives.
• Brand Thinking & Content Capability Strong brand-led marketing mindset, with the ability to design communication strategies from brand positioning and consumer mindset perspectives. Demonstrated success in brand content, social media operations, or integrated communication campaigns, supported by clear methodologies and case examples.
• CSR / Social Impact Experience Understanding of and interest in CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a plus, with the ability to connect long-term brand value with meaningful social contribution.
• Data Awareness & Brand Performance Evaluation Data-driven mindset with the ability to assess brand and communication performance through relevant brand metrics, and continuously optimize brand and content strategies based on data, insights, and business feedback.
• Cross-cultural & International Exposure Experience working in cross-cultural or cross-border environments, with the ability to operate effectively in diverse markets and deliver locally relevant brand communication.
• Language Skills English is required as a working language. Proficiency in Arabic or prior experience in Middle East markets is a strong advantage.

• 0→1 impact – shape how Kuwait discovers and experiences instant retail.
• Global backing, local autonomy – world-class support with the freedom to build.