Brand and Communication Senior Manager

To lead Hunger Station s top-of-the-funnel brand strategy holistic in-app visual identity and end-to-end media planning and execution driving top-of-mind awareness and robust brand health.

Lead the proactive development of the holistic brand experience seasonal direction and identity governance across all customer touchpoints.

Oversee the app s overall look and feel ensuring seamless transformation during key seasonal moments eg Ramadan splash screens app themes and tiles.

Ensure consistent alignment with the Product team so that no new feature eg HRewards is launched without a defined identity and clear usage guidelines.

Align brand priorities with Food Marketing QC Marketing and other functions to ensure campaigns collectively strengthen a consistent Hunger Station brand.

Translate campaign goals into clear media objectives KPIs targeting strategies and channel roles tailored to specific audience conversion journeys.

Ensure rigorous campaign tracking requirements including deep links attribution frameworks and naming conventions are properly established for accurate evaluation.

Evaluate the overall media mix to identify relevant placement opportunities challenging agency recommendations to ensure efficiency and clear rationale.

Build stronger media best practices across the team establishing campaign setup standards tracking checklists and performance benchmarks.

Monitor key brand-health indicators including top-of-mind awareness TOM consideration brand preference sentiment and share of voice.

Monitor campaign performance and budget run rates closely to identify under spending overspending or unusual spikes taking immediate corrective action.

Analyze campaign results beyond topline metrics translating findings into actionable optimization recommendations and future communication strategies.

Manage relationships with media agencies assertively to maintain execution quality resolve issues quickly and ensure campaigns are launched accurately and on time.

Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups.

Contribute to the development and execution of the Division s OKRs while ensuring alignment with other Functions heads Make critical decisions that support the Division s strategic and tactical direction.

Establish the plans for the respective functions teams and provide inputs that support the Division s goals and objectives.

Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.

Follow all relevant policies procedures and processes for the daily work to be carried out in a controlled and consistent manner.

Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.

Uphold a high-performance working environment and promote HS s Values.

Set performance objectives provide necessary support evaluate direct reports and provide regular feedback on performance.

Participate in the identification and recruitment of key talents for the function Provide clear direction prioritize tasks assign and delegate responsibility and monitor the workflow.

Provide opportunities for team members to suggest participate in and contribute to improvement innovation and knowledge-sharing initiatives.

Manage and own the budgeting cycle and provide input to the budgeting process.

Ensure effective utilization of the function s budget and report accurately on progress and challenges.

Investigate and propose implementing strategies that result in a positive financial impact for HS.

8
-10 years of relevant experience in brand management, integrated marketing, and media planning.

Strong understanding of media budget splits, deep-linking, attribution modeling, and full-funnel activation strategies.

Proven experience in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).

Demonstrated ability in assertive agency management and improving execution efficiencies.

Bachelor s degree in Marketing, Business Administration, or a relevant field is required.

Master s degree is preferred.