Senior Marketing Specialist

UULA is looking for a superstar Senior Marketing Specialist who will be responsible for supercharging UULA’s growth in Saudi Arabia. The Senior Marketing Specialist will lead the planning, execution, and optimization of marketing campaigns across digital and offline channels while creating compelling content that strengthens the UULA brand and drives measurable business results. The role encompasses campaign management, content creation, market research, and collaboration to execute high-impact marketing initiatives.

This is a challenging role that requires a strong blend of creativity, strategic thinking, exceptional communication skills, and a deep understanding of the Saudi market.

• Strategic Planning:
  Participate in developing marketing strategies and plans with senior management and the marketing team. Lead their implementation, continuously monitor performance, and measure effectiveness against business objectives.
• Campaign Management:
  Prepare, execute, and manage advertising campaigns across all marketing channels, including digital, traditional, agencies, advertisers, and others. Monitor campaigns using analytics tools and provide regular reports that include performance analysis, results, and data-driven recommendations for future improvements.
• Content Creation:
  Create compelling marketing content from concept to fully produced video and static assets. This involves coordinating between the departments, leading brainstorming workshops, scripting, visual directing, shoot setup, recording & editing.
• Marketing Channels:
  Manage all company marketing channels such as social media platforms, email newsletters, exhibitions, conferences, and others. Plan and schedule appropriate content to increase engagement and improve brand image.
• Market Research:
  Collect and analyze data related to market research, understand customer needs, and study competitors to support informed marketing decision-making.

• Proficiency in graphic design & video editing software (e.g., Canva, Photoshop, Adobe, Figma, etc.).
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4 to 7 years of relevant marketing experience.
• Excellent verbal & written communication skills with a spike in synthesizing concise messages & hooks
• Creative ability to generate exciting and up-to-date marketing ideas from hooks to visual direction
• A deep understanding of the KSA market

• Advanced knowledge of digital marketing tools (e.g., Google Ads, Meta Ads Manager, etc.)