Marketing Manager KSA - Luxury

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together.

Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

To plan and ensure execution of marketing campaigns, promotions and events for Bloomingdale’s KSA in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand guidelines.

Strategic Roles and Responsibilities

Contribute to the development and drive the execution of the omni marketing strategy for Bloomingdale’s KSA, ensuring alignment with ATG and Principals’ direction. Provide market, CRM, and competitive insights to inform decision-making and strengthen brand performance. Lead integrated campaign planning and performance tracking to ensure effective and measurable execution.

Functional Roles and Responsibilities

Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring the adherence to the guidelines across all managed marketing activities

Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager

Map competitors‘ activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy

Develop and execute BTL, POS and marketing collateral in line with marketing objectives and ensure quality production of the same

Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business

Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities

Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity, etc. as required

Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar

Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc

Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction

Work with the cross functional teams to align on brand strategy and direction in the relevant region and market

Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners

Create, update and maintain the marketing calendar for all promotional initiatives

Plan and implement the marketing, promotional plans and campaigns for the BP in close coordination with the BU and ensure compliance to the agreed budget

People Management Roles and Responsibilities

Guide and motivate indirect reports to enhance performance, deliver quality work, and support their development for higher-level roles.

Years of Experience

6+ marketing experience, with at least 2 years in a managerial role working with/for brand conscious organizations in a relevant retail industry

Knowledge and Skills

Strong understanding of luxury beauty and fashion landscape

Proven marketing omnichannel expertise to deliver integrated campaigns and consistent brand impact across store and online channels

Should be able to communicate effectively and have excellent negotiation skills

Should be able to extensively collaborate with stakeholders

Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel