KOL Marketing Manager

About the company:

Keemart is Meituan's self-operated on-demand retail business in overseas markets. It first launched in Riyadh, Saudi Arabia, in May 2025, offering rapid delivery of groceries and daily essentials within 20 minutes. As a key part of Meituan's  Grocery Retail  business expansion overseas, Keemart represents an extension of the company's mission (We help people eat better, live better.) in international markets. Leveraging Meituan's mature  front-tier warehouse + instant delivery  model, it is dedicated to providing overseas consumers with a safe, high-quality, and convenient fresh grocery shopping experience.

Job responsibility:

• Identify, source, and evaluate KOLs across overseas markets, and lead partnership negotiations. Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as Tik Tok, Instagram, and other major social media channels.
• Develop creative marketing campaigns and communication strategies based on the brand positioning and local market insights. Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
• Monitor and evaluate the effectiveness of KOL marketing campaigns by analyzing key performance metrics, including engagement rate and conversion rate. Provide data-driven optimization recommendations, conduct competitor analysis, and continuously refine influencer marketing strategies and best practices.
• Collaborate closely with Product and cross-functional teams to ensure influencer content is aligned with the brand positioning and business objectives.

Job requirement:

• Bachelor's degree or above.
• At least 4 years of experience in overseas KOL/Influencer Marketing, with a strong understanding of the ecosystems of Tik Tok, Instagram, You Tube, and other major social media platforms.
• Strong localization and market insight, with a deep understanding of local culture, consumer behavior, social media trends, and the influencer ecosystem. Candidates with hands-on marketing experience in the local market are highly preferred.
• Excellent communication, coordination, and project management skills, with the ability to drive cross-functional collaboration and execute campaigns effectively.
• Fluent in English as a working language.
  Arabic language proficiency is required.

• 0 1 impact - shape how Kuwait discovers and experiences instant retail.
• Global backing, local autonomy - world-class support with the freedom to build.