Creative Copywriter

WIX is looking for a creative, hands-on, and commercially minded E-Commerce Content Creator & Influencer Specialist to join our team in Riyadh.

The ideal candidate combines strong content creation skills with practical experience in e-commerce, digital advertising, UGC, and influencer collaborations.

You will be responsible for creating engaging content for our products, developing advertising creatives, producing photo and video content, managing UGC activities, and building relationships with influencers and content creators to support brand awareness, engagement, and sales.

Key Responsibilities

• Content Creation
• Develop creative content concepts for e-commerce products and marketing campaigns.
• Create short-form videos, Reels, Tik Tok videos, and other social media content.
• Plan and execute product photography and video shoots.
• Create engaging product-focused visual content.
• Develop creative hooks, concepts, captions, and basic scripts.
• Adapt content for different social media platforms and target audiences.
• Advertising & Performance Content
• Create creative assets for paid advertising campaigns.
• Develop product-focused advertising concepts designed to attract customers and drive conversions.
• Test different creative concepts, hooks, formats, and messaging.
• Work closely with the marketing team to support campaign objectives.
• Analyze content performance and use insights to improve future creatives.
• UGC & Influencer Marketing
• Identify relevant influencers, content creators, and UGC creators.
• Build and maintain relationships with influencers and creators.
• Communicate with influencers regarding campaigns, products, deliverables, and timelines.
• Coordinate influencer collaborations from initial contact through final content delivery.
• Prepare campaign briefs and content requirements for creators.
• Coordinate product seeding and promotional collaborations.
• Review submitted content to ensure it meets campaign and brand requirements.
• Track influencer deliverables and campaign content.
• Support the development of long-term relationships with high-performing creators.
• E-Commerce Content
• Create engaging product content that communicates product benefits and value.
• Develop content for product launches, promotions, seasonal campaigns, and special offers.
• Understand customer behavior and create content that supports purchasing decisions.
• Collaborate with the e-commerce and marketing teams to align content with business objectives.
• Stay updated on e-commerce, social media, advertising, UGC, and influencer marketing trends.

Requirements

• Proven experience as a Content Creator, E-Commerce Content Creator, Social Media Content Creator, Influencer Marketing Specialist, or similar role.
• Previous experience in e-commerce, digital marketing, online retail, or a related industry.
• Strong experience in short-form video content creation.
• Practical experience with product photography and video production.
• Experience creating content for paid social media advertising.
• Experience working with influencers, content creators, or UGC creators.
• Strong understanding of Instagram, Tik Tok, Snapchat, and other relevant platforms.
• Ability to develop creative concepts, hooks, scripts, and visual ideas.
• Good video editing skills and familiarity with relevant editing tools.
• Strong communication and relationship-management skills.
• Ability to manage multiple campaigns, creators, and content projects.
• Strong creative thinking and attention to detail.
• Good understanding of e-commerce customer behavior and conversion-focused content.

Preferred Qualifications

• Experience working with Saudi or GCC e-commerce brands.
• Existing experience or network with relevant influencers and content creators.
• Experience managing UGC campaigns.
• Experience with Meta Ads, Tik Tok Ads, or other digital advertising platforms.
• Understanding of performance marketing and creative testing.
• Knowledge of current Saudi social media and e-commerce trends.