Director of Digital Growth CRM & Loyalty

Key Responsibilities:

Paid Media & Performance Marketing

• Own the paid media strategy across Meta, Google, Tik Tok, Snapchat, and other
• Set clear ROAS, CAC, revenue, and profitability targets.
• Manage and optimize media budgets across channels.
• Review digital campaign performance daily and weekly.
• Identify opportunities to scale successful campaigns and reduce inefficient spending.
• Analyze performance by channel, audience, campaign, product, and objective.
• Work closely with the Creative team to improve advertising creative based on
• Ensure paid media activity is connected directly to commercial and sales objectives.

• Drive online revenue growth through acquisition, conversion, retention, and customer activation.
• Work closely with E-commerce to improve conversion performance.
• Analyze sales by channel, campaign, category, product, customer segment, and
• Identify growth opportunities and performance gaps.
• Build action plans to improve digital revenue performance.

• Own the CRM strategy across Whats App, SMS, Email, Push Notifications, App, and
• Develop customer segmentation and targeting strategies.
• Build automated customer journeys including:
  • Abandoned cart.
  • Post-purchase.
  • Cross-sell.
  • Upsell.
  • Reactivation.
  • Win-back.
• Improve CRM-attributed revenue and customer engagement.
• Ensure customer communication is personalized, relevant, and commercially effective.

• Own the performance and development of the Al Majed Oud loyalty program.
• Increase active loyalty membership and engagement.
• Improve customer frequency and repeat purchase.
• Develop loyalty campaigns, incentives, rewards, and activation programs.
• Analyze member behavior, redemption, engagement, and revenue contribution.
• Develop high-value and VIP customer strategies.
• Increase the commercial contribution generated from loyalty customers.

• Develop strategies to increase customer retention and repeat purchase.
• Build initiatives to increase customer lifetime value.
• Reduce customer inactivity and churn.
• Develop reactivation and retention programs based on customer behavior.
• Work with Marketing, Product, E-commerce, Commercial, and other relevant teams to develop offers and bundles.

• Product combinations.
• Promotional mechanics.
• Target customer groups.
• CRM activation strategies.

• Build and maintain digital growth dashboards.
• Monitor performance daily, weekly, and monthly.
• Establish KPIs for Paid Media, CRM, Loyalty, and customer growth activities.
• Analyze customer acquisition, conversion, retention, and revenue performance.
• Translate data into clear commercial recommendations.
• Present performance, risks, opportunities, and recommendations directly to management.
• Develop forecasts and growth scenarios where required.
• Lead Paid Media, CRM, Loyalty, and related digital growth teams.
• Set clear targets and performance expectations.
• Hold teams accountable for measurable commercial outcomes.
• Develop analytical and commercial capabilities across the team.
• Ensure Paid Media, CRM, and Loyalty operate as one integrated growth function.

Work closely with:

to ensure acquisition, conversion, retention, customer experience, and commercial performance are fully connected.

• Marketing efficiency and profitability.

• Bachelor’s degree in Marketing, Business, E-commerce, Digital Marketing, Analytics, or a related field.
• 10+ years of relevant experience in digital growth, performance marketing, CRM, loyalty, e-commerce, or commercial digital roles.
• Proven experience leading managers and specialist teams.
• Strong understanding of ROAS, CAC, conversion, retention, and customer lifetime value.
• Strong CRM and customer segmentation experience.
• Experience managing loyalty programs.
• Strong commercial and analytical mindset.
• Strong digital analytics and dashboarding capabilities.
• Experience working with large customer and sales datasets.
• Strong understanding of Saudi and GCC digital consumer behavior.
• Experience in retail, fragrance, beauty, luxury, fashion, or high-volume consumer businesses is preferred.
• Strong senior management communication and presentation skills.