Vice President Marketing

Vice President
- Marketing | Perfume & Beauty Retail
- Riyadh

Job Title:
Vice President
- Marketing

Seniority Level: Executive

Employment Type:
Full-time

Workplace Type:
On-site

Company Industry: Retail | Personal Care Product Manufacturing | Retail Luxury Goods and Jewelry

Our client is an established Saudi fragrance and beauty retailer with a strong presence across the Kingdom. The business has built its position through a national store network and a loyal customer base, and is now entering its next phase of growth — expanding its retail footprint, broadening its product portfolio, and investing significantly in its digital and e-commerce capability.

A senior leadership role with full ownership of the brand and the marketing function.

1-Develop and lead the overall marketing strategy in alignment with the company’s commercial objectives, reporting directly to Executive Management.

2-Own the full marketing function across Brand, Digital, E-commerce, CRM, Content, Media, and Customer Experience.

3-Lead the digital and e-commerce agenda, with direct accountability for online revenue growth, performance marketing efficiency, and the end-to-end digital customer journey.

4-Lead integrated marketing campaigns across retail and digital channels, including go-to-market strategy for new store openings, market entries, and fragrance and product launches.

5-Drive customer acquisition, retention, loyalty, and engagement using data analytics and consumer insight to identify growth opportunities.

6-Own the annual marketing budget, define marketing KPIs, and deliver measurable ROI across all campaigns and channels.

7-Build and structure the marketing organisation, including senior hiring, capability development, and performance measurement.

8-Partner closely with Sales, Retail Operations, E-commerce, and Commercial teams to align marketing with overall business goals.

1-Proven ownership of a full marketing function — Brand, Digital, E-commerce, CRM, and Content — with direct accountability for commercial results, not campaign delivery alone.

2-Strong background in Perfume, Beauty, Cosmetics, FMCG, Retail, or Consumer Brands.

3-Demonstrated success growing an e-commerce channel and improving performance marketing efficiency.

4-Experience managing a substantial annual marketing budget and a cross-functional team, with the ability to evidence return on that investment.

5-Track record of building or restructuring a marketing function, including hiring and developing senior talent.

6-Experience operating at a departmental or organisational level, reporting to C-level or Executive Management.

7-Strong understanding of the Saudi consumer and the local retail landscape.

8-Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.