Social Media Manager

The Social Media Manager leads our social presence through a combination of agency management and hands-on delivery. They are responsible for briefing, directing, and quality-controlling external agencies and creators who produce our social content while owning strategy, boosting, community and performance in-house. They will grow and engage audiences across Linked In, Instagram, X, Facebook, Tik Tok, Snapchat and You Tube with a strong eye for trends and creative judgement to push agencies beyond safe work and the ability to turn content into measurable results.

Working with the Marketing Director, Head of Marketing, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement, community growth and social media campaigns.

• Own the day-to-day relationship with social and creative agencies – briefing, creative direction, feedback and final sign-off.
• Write sharp, insight-led briefs that give agencies clear objectives – audience, tone and success measures – and push back when creative doesn’t meet the standard.
• Manage agency workflows, content calendars and deadlines across multiple events running in parallel, ensuring nothing ships late or off-brand.
• Quality-control all agency output for brand voice, visual identity, accuracy and platform fit.
• Act as final checkpoint before anything goes live.
• Review agency performance regularly against agreed KPIs and deliverables, manage scopes, escape issues and get maximum value from every retainer.
• Spot when work should move in-house versus agency and brief internal designers and videographers when speed matters.

• Set and implement social media campaigns aligned with marketing strategies and event milestones – launches, registration pushes, early-bird deadlines and show days.
• Design and deliver targeted content across platforms to increase engagement, followers and retention including short-form video, Reels, Tik Tok, Shorts built for each platform's algorithm.
• Maintain the voice of the brand in all posts and interactions.
• Ensure every piece of content has a purpose and meets the needs of the target audience.
• Copywriting excellence – create and edit impactful channel-appropriate copy with flawless proofreading in English and Arabic an advantage.
• Deliver live event coverage, directing agency on-site teams to capture, edit and publish in real time during show days.

• Plan and execute boosting strategies – identify top-performing organic content and amplify with paid spend to reach targeted audiences.
• Manage boosting budgets, audience targeting and A/B testing of creative and copy to maximise reach and conversion at the lowest cost.
• Work with the paid media team so boosted content complements broader paid campaigns rather than duplicating them.
• Retarget engaged social audiences to drive registrations and commercial outcomes, not just impressions.

• Schedule, post and engage on all social content.
• Respond to comments, messages and queries in a timely manner.
• Grow and maintain the community year-round, not only during event season, ensuring members feel part of the group and get real value.
• Identify and work with influencers, industry voices and advocates, support speaker and employee advocacy to extend organic reach.
• Encourage and curate user-generated content from attendees, exhibitors and partners.

• Employ a metrics-driven approach across all activity – track and report monthly reach, engagement, follower growth, traffic and conversions to registration including agency performance against KPIs.
• Use social listening to monitor brand sentiment, competitor activity and market trends – feed insights back into briefs and plans.
• Conduct market research with a focus on customer insight and experience.

• Build positive relationships with internal colleagues and external stakeholders at all levels.
• Relay the voice of the customer across the wider marketing team.

• 4 to 5 years experience in social media marketing, with demonstrable experience managing external agencies or creative teams.
• Bachelor's degree or equivalent experience.
• Hands-on experience with Linked In, Instagram, X, Facebook, Tik Tok, Snapchat and You Tube is essential.
• Proven experience running boosted and paid social campaigns, including budget management and audience targeting (Meta Ads Manager, Linked In Campaign Manager, or equivalent).
• Strong creative judgement: able to brief, critique, and improve agency work, not just approve it.
• Experience with scheduling and analytics tools (e.g. Sprout, Hootsuite, or native tools).
• English fluency essential;
  Arabic an advantage.