Regional Marketing Leader, Surgery - META

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Job Description Our vision for Surgery at BD In Surgery, our products empower providers to reduce the incidence of surgical complications, improve patients’ experiences and lower the total cost of surgical care.

About the role The Regional Marketing Leader, Surgery META is responsible for developing and driving the commercial marketing strategy across the Saudi, Middle East, Turkey, and Africa (META) region. The role drives portfolio growth, market development, launch excellence, clinical adoption, content creation, market access alignment, and distributor marketing effectiveness across the Surgery portfolio. As the strategic bridge between the Global Business Units and the META region, this leader ensures that global portfolio strategies, innovation priorities, and value propositions are effectively translated into actionable regional growth plans, while representing the voice of META to influence global decision-making.

The role serves as the primary conduit for customer insights, market dynamics, unmet needs, competitive intelligence, and growth opportunities, helping shape future portfolio and innovation strategies. The position is also accountable for upstream marketing activities, including identifying emerging market opportunities, understanding customer needs, influencing innovation priorities, and supporting portfolio planning. In addition, the role leads the creation, adaptation, and governance of commercial marketing content across META to ensure consistent, impactful, and locally relevant engagement with customers and stakeholders.

Working closely with the Surgery VP META, Country Business Leaders, Sales Leaders, Medical Affairs, Market Access, Regulatory Affairs, Professional Education, and Global Marketing teams, the Regional Marketing Leader translates strategy into execution to accelerate revenue growth, increase market penetration, strengthen customer partnerships, and reinforce BD's leadership position across META.

• Lead the development and execution of the META Marketing strategy, portfolio priorities, launch plans, pricing input, and commercial initiatives to achieve or exceed revenue, GP, and OIBT objectives.
• Act as the primary bridge between Global Marketing and META commercial teams, translating global strategies into regionally relevant initiatives while ensuring META market needs are represented in global decision‑making.
• Lead upstream marketing activities by identifying unmet customer needs, emerging clinical trends, market opportunities, and portfolio gaps Across META.
• Influence global innovation roadmaps, product development priorities, and launch strategies through voice‑of‑customer insights, market intelligence, and regional business cases.
• Promote
• Partner with Medical Affairs and Professional Education to strengthen KOL engagement, clinical education, regional advocacy, and customer training initiatives.
• Coordinate forecast assumptions, demand planning inputs, portfolio prioritization, and business review preparation with commercial and operational teams.
• Effectively manage promotional investments and regional marketing budgets within approved limits while improving return on investment.
• Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.
• Foster a culture of collaboration, knowledge sharing, accountability, execution rigor, and teamwork across countries, functions, global teams, and distributor partners.
• Uphold BD's highest standards of ethics, integrity, compliance, and professional conduct in all business activities, including FCPA, Global Trade, promotional compliance, and corporate governance requirements.

• Bachelor's degree required in…