Marketing Generalist

Health can’t wait.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That’s what we’re building with our team of 800+ people. If it speaks to you: we’re hiring across France, Spain, Belgium, and Canada. And beyond.

We are building Alan in Saudi Arabia, and you will be the person who makes us known, trusted, and chosen.

As Alan’s first marketing hire in Saudi, you will sit at the intersection of strategy and execution, working hand-in-hand with the Saudi GM. You won’t wait for a playbook to be handed to you, you’ll help write it, then execute it yourself. You’ll be the one who turns Alan’s global assets into locally resonant stories, generates the first pipeline signals, and builds the brand that makes the best companies in Riyadh want to be Alan customers.

Strategy & Execution (in one role)

• Work directly with the Saudi GM to build annual, quarterly & monthly go-to-market plans and execute the experiments yourself. This is a hands‑on role — you own both the thinking and the doing.

• Prioritise ruthlessly: in a market where Alan is not yet known, you’ll sequence brand and awareness ahead of a mature inbound machine, and adjust as signals come in.

Brand, Comms & Social (your primary mandate)

You’ll own how Alan shows up in Saudi and make it culturally resonant — this is what will actually make Alan cut through.

• Establish Alan as a top‑of‑mind, trusted brand in Saudi, adapting Alan’s global brand initiatives into locally and culturally relevant campaigns (Arabic‑native, attuned to local moments and employer expectations).

• Own organic social end‑to‑end — define Alan Saudi’s social voice and editorial pillars, and activate the right platforms for a B2B and employer‑brand audience (Linked In as anchor, plus Instagram/Tik Tok/You Tube as they fit), consistent with global frameworks but locally led.

• Lead PR and comms for Saudi milestones — coordinate media opportunities and press releases to position Alan’s voice in local health and employee‑benefits conversations.

• Bring strong copywriting and storytelling instincts — every word you write should earn its place.

What success looks like:
Alan is increasingly known and trusted among target buyers in Saudi. Branded organic traffic and brand awareness are growing, social is building a qualified local audience, and Alan is showing up credibly in the market’s conversations.

Content & SEO/GEO

• Build and maintain Alan’s Saudi website presence, ensuring it reflects local messaging and SEO/GEO priorities.

• Produce and prioritise content (blogs, videos, social posts, adapting global playbooks) that builds awareness and creates organic search presence.

• Localise Alan’s global SEO/GEO playbook and rigorously track impact.

Events into inbound growth

Build repeatable event formats and make sure their impact extends beyond the room. You will support events by:

• Supporting event logistics, timelines, registration pages, and materials

• Creating follow‑up emails and digital touchpoints after events

• Turning event themes and conversations into content

• Helping Sales follow up with the right people

• Using event activity to create retargeting audiences, campaign inputs, and reusable content

What success looks like:
Events that are well supported operationally and consistently…