Social Media Specialist​/Graphic Designer

Key Responsibilities

• Social Media Management Develop and execute comprehensive social media strategy across all relevant platforms Instagram Facebook Twitter X Linked In Tik Tok Snapchat Create schedule and publish high-quality content daily aligned with brand guidelines and community calendar
  
  Manage community engagement including responding to comments messages and mentions
  
  Monitor social media trends and incorporate relevant content themes and formats
  
  Develop platform-specific content strategies optimized for each channel s audience and algorithm
  
  Coordinate influencer partnerships and brand ambassador programs
  
  Manage social media advertising campaigns with monthly budget allocation and ROI tracking
  
  Grow follower base organically and through paid campaigns with monthly growth targets
  
  Conduct social listening and sentiment analysis to track brand perception
  
  Create and maintain social media content calendar aligned with leasing objectives and community events

• Content Creation amp Storytelling Produce high-quality visual and written content including photos videos reels stories and graphics
  
  Coordinate professional photography and videography shoots showcasing property features and lifestyle
  
  Write compelling captions blog posts and marketing copy in Arabic and English Develop video content including property tours resident testimonials amenity showcases and event coverage
  
  Create branded templates graphics and visual assets using Canva Adobe Creative Suite or equivalent
  
  Develop resident success stories and lifestyle content highlighting compound living experience
  
  Produce seasonal campaigns aligned with cultural events holidays and Saudi Vision 2030 initiatives
  
  Maintain brand voice consistency across all content and communications
  
  Curate user-generated content and resident testimonials with proper permissions
  
  Develop content pillars covering amenities community lifestyle location and leasing offers

• Digital Marketing amp Lead Generation Manage online property listings on major portals
  
  Optimize listing content imagery and descriptions for maximum visibility and lead generation
  
  Monitor and respond to portal inquiries
  
  Execute Google Ads and social media advertising campaigns targeting qualified prospects
  
  Develop landing pages and lead capture forms optimized for conversion
  
  Implement SEO best practices across all digital properties and content
  
  Manage email marketing campaigns including newsletters promotional offers and resident communications
  
  Track lead sources and attribution across all digital channels
  
  Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy
  
  Develop retargeting campaigns for website visitors and engaged prospects

• Online Reputation Management Monitor and manage online reviews across Google Facebook Bayut and other platforms
  
  Respond professionally to all reviews
  
  Develop review generation campaigns encouraging satisfied residents to share feedback
  
  Track online reputation scores and sentiment trends with monthly reporting
  
  Coordinate with operations team to address service issues raised in online reviews
  
  Implement reputation repair strategies for negative feedback
  
  Showcase positive reviews and testimonials across marketing channels
  
  Maintain review response templates aligned with brand voice and service recovery protocols
  
  Monitor competitor reviews and benchmark performance
  
  Report monthly on review volume average rating and sentiment analysis

• Website amp Digital Platforms Management Maintain and update property website with fresh content imagery and leasing information
  
  Ensure website is mobile-optimized and delivers excellent user experience
  
  Monitor website analytics including traffic bounce rate conversion rate and user behavior
  
  Implement website improvements based on analytics insights and user feedback
  
  Coordinate with IT web development for technical updates and enhancements
  
  Manage resident mobile app communications including push notifications and in-app content
  
  Develop digital brochures e-flyers and downloadable marketing materials
  
  Ensure website SEO optimization and local search visibility
  
  Maintain website lead capture forms and integrate with CRM system
  
  Conduct A B testing on landing pages CTAs and conversion elements

• Campaign Planning amp Execution Develop monthly and quarterly digital marketing campaigns aligned with leasing objectives
  
  Create promotional campaigns for special offers seasonal deals and availability windows
  
  Coordinate campaign launch across all digital channels with consistent messaging
  
  Design…