Analytics & Insights Senior Specialist – Marketing

Performance Analytics & Insights Senior Specialist – Marketing

We are looking for a Performance Analytics & Insights Senior Specialist to join our Marketing team in Riyadh
.

The role will focus on transforming marketing, customer, and digital performance data into actionable insights to support business decisions, optimize marketing investments, and improve campaign effectiveness across multiple business units.

• Develop and maintain marketing performance dashboards and executive reports.
• Analyze digital media and campaign performance across multiple channels.
• Measure key marketing metrics including ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency
  .
• Analyze customer acquisition, retention, engagement, and loyalty performance.
• Track marketing KPIs and identify performance trends, gaps, risks, and growth opportunities.
• Provide data-driven recommendations to optimize campaigns and media investments
  .
• Conduct competitor and industry benchmarking.
• Collaborate with Digital, Media, CRM, CX, Finance, and business teams to ensure data consistency and reporting accuracy.
• Support predictive analytics, forecasting, and marketing performance measurement.
• Work closely with media agencies and digital platforms to consolidate and analyze performance reporting.

• Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems
  , or a related field.
• 5–7 years of experience in Marketing Analytics, Performance Marketing, Business Intelligence, or Data Analytics, preferably with strong marketing exposure.
• Strong understanding of digital marketing and media performance metrics
  .
• Experience in campaign performance analysis and marketing ROI measurement
  .
• Strong proficiency in Power BI, Advanced Excel, dashboard development, and data visualization
  .
• Strong analytical, problem-solving, and data storytelling skills.
• Experience with GA4, Google Big Query, or Adobe Analytics is an advantage.
• Experience in Retail, Shopping Malls, Entertainment, Hospitality, FMCG, or multi-brand organizations is preferred.

If you have strong experience in Marketing Analytics, Digital Media Performance, and turning campaign data into actionable business insights, we would like to hear from you.