Marketing & Events Senior Officer - Westfield

Marketing & Events Senior Officer will play a critical on-ground role in supporting the delivery of marketing campaigns, events, activations, and day-to-day marketing operations at Westfield Riyadh.

This role bridges marketing strategy and operational execution, ensuring seamless implementation of campaigns while maintaining strong, proactive relationships with tenants.

The ideal candidate is highly organized, detail-oriented, commercially aware, and comfortable working across multiple stakeholders in a fast-paced retail environment.

Job Responsibility

• Support implementation of annual marketing calendar (launch, seasonal, and community activities)
• Coordinate mall-wide campaigns and ensure timely deployment of creative assets
• Liaise with operations, security, facilities, and external vendors to ensure smooth execution
• Conduct daily mall walkthroughs to ensure marketing collateral, digital screens, and activations are properly displayed and maintained
• Support event setup, live event supervision, and post-event breakdown
• Assist in delivering launch activities, seasonal events, and always-on programming
• Coordinate with agencies on logistics, branding placements, and compliance
• Support permit processes where required
• Monitor activation performance on-site
• Ensure brand standards of Westfield are upheld across all executions
• Act as a key marketing liaison for tenants
• Support tenants with marketing guidelines, campaign participation, and promotional alignment
• Coordinate tenant offers for mall-wide campaigns
• Track tenant participation in events and marketing initiatives
• Assist in resolving marketing-related tenant queries
• Encourage tenant collaboration in experiential and community programming
• Coordinate production and installation of in-mall branding materials
• Ensure creative compliance with brand guidelines
• Track inventory of marketing assets and POS materials
• Support digital content coordination with media screens and social teams
• Track footfall and campaign performance metrics
• Maintain event and campaign documentation
• Support budget tracking and PO coordination
• Prepare post-event reports with insights and recommendations
• Perform added roles and tasks as per management needs.

Job Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2-4 years of experience in retail marketing, mall marketing, events, or brand activations
• Experience working in a shopping mall environment preferred
• Strong organizational and multitasking skills
• Excellent communication skills (Arabic & English required)
• Ability to work flexible hours during events and peak trading periods
• Detail-oriented and operationally strong
• Commercially aware with tenant-first mindset
• Problem solver with proactive attitude
• Able to manage multiple deadlines simultaneously