Digital Marketing Section Manager | Electric

Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Overseeing a range of digital marketing activities, including but not limited to search engine optimization (SEO), social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation, persona development, and the creation of engaging digital content that resonates with the target audience.

Responsible for performance monitoring, analytics, and reporting, helping the company maintain a competitive edge in the digital landscape and achieve its marketing and business goals. Collaborating with cross‑functional teams and staying abreast of industry trends.

Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Overseeing a range of digital marketing activities, including but not limited to search engine optimization (SEO), social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation, persona development, and the creation of engaging digital content that resonates with the target audience.

Responsible for performance monitoring, analytics, and reporting, helping the company maintain a competitive edge in the digital landscape and achieve its marketing and business goals. Collaborating with cross‑functional teams and staying abreast of industry trends.

• Innovates and executes creative and measurable plans for building, growing, and maintaining lists and appropriate audience segmentation and personas.

• Creates and implements digital marketing campaigns, including lead generation, remarketing, and nurture campaigns on different platforms in coordination with sales and marketing teams.
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns.

• Periodically reports on performance metrics and key analytics, including relevant metrics for key competitors.
• Tracks, reports, and analyzes website analytics and SEO initiatives and campaigns to draw key recommendations around website optimization.

• Executes and improves all organic search tactics for Google and other search engines like Bing.
• Works with content and marketing teams to drive SEO in content creation and promotion.
• Performs ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Identifies trends and insights to achieve maximum ROI in organic campaigns and implement steps designed to improve SEO.

• Participates in developing and executing a proactive, social media content calendar consistent with the company's brand voice and marketing initiatives.
• Develops, manages, optimizes, and analyzes social media advertising campaigns across the company's three divisions.
• Supervises the Community Management on different channels.
• Manages social media accounts in a secure and professional way.
• Maintains dashboards to measure the growth, engagement, and ROI within the major social platforms.
• Audits and monitors trends in social media channels, tools, and metrics to increase the effectiveness of the company's social media efforts.

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat…