Social Media Manager

Client Servicing & Account Handling

Strategic Support:
Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals.

Client Leadership:
Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.

Proposal Development:
Support account growth by contributing to proposals, upsells, and strategic social recommendations.

Team Mentorship:
Manage Social Media Executives, monitoring their workload, quality of output, and professional development.

• Social
  
  Roadmap:
  
  Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
• End-to-End Content Creation:
  Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms.
• Bilingual Copywriting:
  Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with the correct Gulf cultural nuances and local terminology.
• Visual Storytelling:
  Use mobile editing tools and design apps (e.g. Cap Cut, Canva, or in-app editors) to create social-first content for real-time engagement and trending moments.
• Platform Optimisation:
  Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region.
• Quality Control:
  Take personal ownership of the final output, proofreading all copy to ensure zero errors before publishing.
• Creative
  
  Collaboration:
  
  Work closely with design and video teams to ensure visual assets are optimised for social-first consumption.
• Community Growth:
  Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.

• Insights & Analytics:
  Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
• Performance Reporting:
  Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
• Influencer Management:
  Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
• On-the-Ground Coverage:
  Attend events and lead live social coverage (Stories, Tik Tok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences.
• Trend Evangelist:
  Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts.

• Experience:
  
  4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment.
• Languages:
  
  Native-level Arabic (with a strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must.
• MENA Market Expertise:
  Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, Tik Tok, Instagram, Linked In, You Tube, and other relevant channels.
• Relationship Builder & Client Partner:
  Acts as a trusted advisor to clients, with the interpersonal skills of an Account Manager to maintain enduring professional relationships.
• Leadership & Coordination:
  Demonstrates outstanding organisational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams.
• Data-Driven Presenter:
  Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
• Adaptable & Commercial:
  Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs.
• Strategic Problem-Solver:
  Able to navigate complex client requests and platform shifts efficiently to ensure project success.
• Collaborative Bridge Builder:
  Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing.

Location:

Riyadh

Brand:
Digital Republic

Time Type:
Full time

Contract Type:
Permanent