Assistant Director - Alliances & Technology Manager

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We are looking for a highly motivated and talented Brand Marketing and Communications BMC Alliances and Technology Manager to create and manage campaigns within the Strategic Programs pillar You will orchestrate the end-to-end delivery of multi-channel marketing initiatives and communications strategies that strengthen relationships increase market visibility generate demand and support EY MENA s growth ambitions Working closely with Alliance and Technology leaders service lines industry teams and BMC colleagues across the region and global network you will translate business priorities into impactful marketing programs and go-to-market initiatives through a unified strategic approach This role combines strategic thinking with hands‑on execution requiring you to manage multiple initiatives build stakeholder engagement enhance brand visibility and measure campaign effectiveness

You will lead the planning execution and measurement of integrated B2B marketing programs for EY MENA s alliances and technology agenda Your day-to-day work will span go-to-market planning campaign delivery stakeholder engagement events project governance and performance reporting

Support the development execution and measurement of a marketing strategy and annual plans Align priorities with broader regional growth industry service line and budget objectives Identify opportunities to strengthen the market positioning of EY and its approved alliance partners through coordinated go-to-market campaigns

Lead the planning and execution of integrated multi-channel B2B campaigns that generate demand build awareness and support business growth Develop messaging campaign briefs creative writing and messaging content Help deliver and support communications and activation plans across digital social media PR internal comms executive engagement and other channels Support the development and distribution of co-branded thought leadership reports articles and case studies with the support of Marketing and Insights team leads

You will bring a collaborative commercially minded approach combining strategic perspective with disciplined execution You will be able to build credibility with senior stakeholders translate business priorities into clear marketing programs and deliver measurable outcomes in a fast-paced matrixed environment

programs and stakeholder engagement Plan and support events conferences client programs and leadership forums including programs aligned to sectors such as Government and Industry where required Build strong relationships with EY leaders business stakeholders external agencies and marketing teams across borders Act as a trusted BMC advisor on marketing strategy activation branding governance and campaign execution Collaborate with BMC specialists across pillars to maximize campaign impact

reporting and governance Manage multiple projects simultaneously ensuring effective planning budget management and delivery against agreed objectives Monitor campaign performance budgets and provide insights reporting and recommendations to senior stakeholders Ensure compliance with EY brand independence legal and risk management requirements particularly for co-branding arrangements and memoranda of understanding Drive continuous improvement by identifying opportunities to enhance processes collaboration and marketing effectiveness

A bachelor s degree in marketing, communications, business or a related discipline, or equivalent professional experience. 10 or more years of experience in B2B marketing, technology marketing or a communications agency environment, ideally within a large, matrixed organization. Demonstrated experience with technology or business alliances and the delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels.

Strong project management, stakeholder management and analytical skills, with sound knowledge of audience segmentation, campaign activation, budget management and performance measurement. Excellent written and verbal communication skills in English and…