Digital Marketing Manager

Digital Marketing Manager at Soholat in الرياض, S01, SA.

Full time on site position offers great opportunities for career growth. We are looking for an experienced and results-driven Digital Marketing Manager to lead the development and execution of digital marketing strategies for Soholat and its clients. The ideal candidate will have strong agency experience, a deep understanding of the Saudi market, and the ability to manage multiple campaigns, clients, and digital channels simultaneously.

• Lead and manage campaigns across Google Ads, Meta Ads, Snapchat, Tik Tok, Eurostaffs, X, and other relevant digital platforms.
• Oversee performance marketing, including campaign setup, optimization, budget allocation, and ROI/ROAS analysis.
• Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
• Manage SEO, SEM, social media, content marketing, email marketing, and other digital channels.
• Monitor campaign performance and analyze key metrics, including CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance.
• Prepare and present regular performance reports and strategic recommendations to clients and internal stakeholders.
• Manage multiple client accounts and ensure campaigns are delivered on time and within budget.
• Collaborate closely with creative, content, design, social media, and account management teams.
• Stay up to date with digital marketing trends, platform updates, consumer behavior, and emerging opportunities in the Saudi and GCC markets.
• Identify opportunities to improve campaign performance and scale successful strategies.
• Support client pitches, proposals, and the development of digital marketing strategies for new business opportunities.
• Lead, mentor, and support junior digital marketing and performance marketing team members.

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within a marketing or advertising agency.
• Proven experience managing multiple client accounts and digital campaigns simultaneously.
• Strong hand-on experience with paid media platforms, including Google Ads and Meta Ads; experience with Snapchat and Tik Tok Ads is highly preferred.
• Strong knowledge of SEO, SEM, social media marketing, content strategy, and conversion optimization.
• Experience using analytics and reporting tools such as Google Analytics, Looker Studio, and platform reporting dashboards.
• Strong understanding of digital marketing KPIs, attribution, funnel optimization, and performance analysis.
• Excellent communication and presentation skills in Arabic and English.
• Strong knowledge of the Saudi market, consumer behavior, and digital landscape is highly preferred.
• Ability to manage budgets, priorities, deadlines, and multiple projects in a fast-paced agency environment.

Experience working with Saudi or GCC-based brands.

• Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms.
• Experience in e-commerce, lead generation, or growth marketing*.
• Previous experience managing or mentoring a digital marketing team.