Assistant Director - Alliances & Technology Manager - BMC

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We are looking for a highly motivated and talented Brand, Marketing and Communications (BMC)
Alliances and Technology Manager to create and manage campaigns within the Strategic Programs pillar. You will orchestrate the end-to-end delivery of multi-channel marketing initiatives and communications strategies that strengthen relationships, increase market visibility, generate demand and support EY MENA’s growth ambitions.

Working closely with Alliance and Technology leaders, service lines, industry teams and BMC colleagues across the region and global network, you will translate business priorities into impactful marketing programs and go‑to‑market initiatives through a unified, strategic approach.

This role combines strategic thinking with hands‑on execution, requiring you to manage multiple initiatives, build stakeholder engagement, enhance brand visibility and measure campaign effectiveness.

You will lead the planning, execution and measurement of integrated B2B marketing programs for EY MENA’s alliances and technology agenda. Your day-to-day work will span go‑to‑market planning, campaign delivery, stakeholder engagement, events, project governance and performance reporting.

• Support the development, execution and measurement of a marketing strategy and annual plans.
• Align priorities with broader regional growth, industry, service line and budget objectives.
• Identify opportunities to strengthen the market positioning of EY and its approved alliance partners through coordinated go‑to‑market campaigns.

• Lead the planning and execution of integrated, multi‑channel B2B campaigns that generate demand, build awareness and support business growth.
• Develop messaging, campaign briefs, creative writing and messaging content.
• Help deliver and support communications and activation plans across digital, social media, PR, internal comms, executive engagement and other channels.
• Support the development and distribution of co‑branded thought leadership, reports, articles and case studies with the support of Marketing and Insights team leads.

You will bring a collaborative, commercially minded approach, combining strategic perspective with disciplined execution. You will be able to build credibility with senior stakeholders, translate business priorities into clear marketing programs and deliver measurable outcomes in a fast‑paced, matrixed environment.

• Plan and support events, conferences, client programs and leadership forums, including programs aligned to sectors such as Government and Industry where required.
• Build strong relationships with EY leaders, business stakeholders, external agencies and marketing teams across borders.
• Act as a trusted BMC advisor on marketing strategy, activation, branding, governance and campaign execution.
• Collaborate with BMC specialists across pillars to maximize campaign impact.

• Manage multiple projects simultaneously, ensuring effective planning, budget management and delivery against agreed objectives.
• Monitor campaign performance, budgets and provide insights, reporting and recommendations to senior stakeholders.
• Ensure compliance with EY brand, independence, legal and risk management requirements, particularly for co‑branding arrangements and memoranda of understanding.
• Drive continuous improvement by identifying…