Senior Demand Generation Marketing Specialist
Job in
Riyadh, Riyadh Region, Saudi Arabia
Listed on 2026-09-22
Listing for:
CNTXT
Full Time
position Listed on 2026-09-22
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, CRM Systems & Management, Social Media Marketing, SEO -
IT/Tech
Digital Marketing, CRM Systems & Management, Social Media Marketing, SEO
Job Description & How to Apply Below
As the Demand Generation Professional, you will be responsible for driving high-quality pipeline growth and revenue acceleration through the strategic integration of marketing operations, automation, and multi-channel digital campaigns. This role combines strategic ownership of our core marketing technology stack (Website, Hub Spot, Salesforce, and related tools) with the creation and nurturing of campaigns to generate qualified leads. You will work closely with the Sales and Sales Operations teams to ensure alignment on lead qualification and handoff processes, while rigorously measuring marketing performance across the full sales funnel.
- Marketing operations & CRM management
- Digital marketing campaigns (paid & organic)
- Marketing automation (lead scoring, nurturing, workflows)
- Demand generation strategy & execution
- Collaboration with sales, field marketing, and product teams
- Manage and optimize Hub Spot, Salesforce, and connected martech tools
. - Implement lead scoring, routing, and nurturing workflows to improve conversion rates.
- Build reporting dashboards for marketing KPIs, funnel performance, and ROI.
- Ensure CRM data integrity and seamless alignment with sales teams.
- Develop and execute multi-channel demand generation campaigns (Linked In Ads, Google Ads, paid social, retargeting, content syndication).
- Manage email marketing, ABM programs, and lead nurture journeys
. - Partner with field marketing to extend event reach through digital campaigns.
- Collaborate with brand and product teams to create campaign messaging and assets.
- Continuously test, analyze, and optimize campaigns for cost-efficiency and impact.
- Provide actionable insights to leadership on marketing performance and pipeline contribution.
- Support annual and quarterly marketing planning with performance data.
- Education: Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus).
- Work Experience: 4+ years in B2B marketing
, with strong exposure to marketing operations and digital demand generation
. Experience in SaaS, cloud, or tech industries preferred. - Certification/License:Certifications in marketing automation, digital marketing, or analytics are a plus. Marketing automation (Hub Spot, Marketo, Salesforce Marketing Cloud) or digital campaign certifications (Google Ads, Linked In Ads) are advantageous.
- Languages: Arabic nglish Fluency spoken and written
Position Requirements
10+ Years
work experience
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