Marketing Specialist - Essilorluxottica Chalhoub

JOB SCOPE AND

MAIN RESPONSIBILITIES:

She/He will be responsible for Marketing & VM activities for ELC stores across the market.

• Oversee the smooth execution of in-store activations.

• Assist in the conceptualization, planning, and implementation of events and activations aimed at boosting brand awareness and driving foot traffic, in line with business goals.

• Manage the production and tracking of Gifts with Purchase (GWP), from production to store delivery.

• Handle orders and requests for uniforms and POSM (point-of-sale materials such as shopping bags, vouchers, etc.).

• Collaborate closely with corporate Visual Merchandising (VM) and the local product manager to establish and update planograms for new and existing stores.

• Oversee the ordering of Point of Purchase (POP) materials for new store openings and ensure timely delivery prior to opening.

• Manage the government permits for promotional periods, store events, and other relevant activities.

• Lead the physical setup of store VM during the opening process, including staff training on new visual merchandising standards.

• Strategically arrange merchandise to optimize visibility, accessibility, and appeal.

• Train sales associates on visual merchandising best practices and techniques to ensure maximum product visibility.

• Produce and deliver all graphic visuals and communication materials for ongoing campaigns to stores.

• Ensure effective execution and installation of front door campaigns, showcasing products to increase brand visibility and sales.

• Collect feedback from store staff to enhance the customer experience.

• Maintain brand consistency across all marketing materials, including signage, advertisements, and promotional content.

• Manages the calendar of digital screen content to be reflecting the timely campaigns.

• Process payment requests within ELC and other market partners, liaise with external vendors, and track marketing expenditures, ensuring alignment with the allocated budget.

• Mall Marketing Management:

• Works closely with local mall marketing teams to ensure permits.

• Liaise with mall marketing for promotional communication, social content, events, and trade events.

• Provide support to execute regional in-store events, activations, and pop-ups to drive footfall and conversion.

• Support PR initiatives, influencer visits, and product seeding in coordination with the PR team.

• Coordinate with influencers and key opinion leaders (KOLs) for region-specific marketing activations.

• Ensure proper localization and brand consistency in all marketing collateral and displays.

• Act as liaison with mall management to implement joint marketing campaigns, events, and media placements.

• Monitor the performance of activations and campaigns, including customer engagement, traffic, and sales impact.

• INTERNAL : Area Managers, Sales, Operations, brand teams in HQ, store teams

• EXTERNAL : External Vendors, Creative & PR agencies

• Experience in Retailer’s Marketing department,

• Excellent oral and written communication skills

• Ability to work in an unstructured environment

• Excellent interpersonal skills

• Organisational and planning skills

• Formal education / training in the Marketing function

• Minimum 1 years’ experience in retail marketing preferably in a large retail chain