Senior Marketing Associate

At Americana Restaurants, we operate over 766 restaurants across the Kingdom under leading global brands: KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.

We are looking for ambitious Saudi national talent to join our Marketing team.

• Coordinate marketing activities and policies with Operations and marketing agencies.
• Identify, develop, and evaluate marketing strategy based on business objectives, market characteristics, and cost and markup factors.
• Ensure accurate briefing and implementation of advertising and promotional activity: campaigns, media planning, POS material, and packaging.
• Support the development and launch of new products.

• Initiate market research studies and analyse their findings.
• Visit the market regularly to verify that brand strategies are implemented correctly at restaurant level.
• Monitor market trends and business developments, and benchmark performance against competitors.

• Support pricing strategy development, balancing company objectives with customer satisfaction.
• Help safeguard product profitability in line with company objectives.
• Use metrics to measure progress against objectives for each initiative, and report on performance and return on investment.
• Track campaign spend against approved budgets.
• Ensure we communicate the right messaging to attract new customers and retain existing ones.
• Keep the customer experience front of mind at every brand touchpoint.
• Coordinate daily with Operations, Brand Leadership, Finance, HR, IT, and the Development and Real Estate teams.
• Liaise with franchisors, vendors, and agencies to deliver activity on time and to brand standard.

• 1-2 years of experience as a Marketing Associate or Marketing Officer.
• Fluency in English is a must.
• Strong time management and the ability to stay agile and flexible across competing tasks.
• Proven ability to coordinate across different departments.
• Experience in QSR, F&B, retail, or FMCG is a plus.

Communication
• Teamwork and collaboration
• Execution and results orientation
• Decision making and problem solving
• Business acumen and commercial awareness
• Attention to detail
• Adaptability and resilience.

This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.