Senior Writer

About Rasan

• Our journey began in 2016 when we realized the burning needs of KSA’s insurance sector. To fulfil the unmet needs in the market, we had to disrupt legacy approaches with technology needed for a digital age. Today, we are market leaders, committed to improving digital experiences for thousands of people and businesses every single day.

• The Senior Copywriter is responsible for shaping and protecting the creative voice of Rasan’s portfolio of brands. The role exists to turn business, brand, and customer objectives into compelling creative ideas and high-quality Arabic and English content across the customer journey, develop campaign platforms, messaging, scripts, and channel-specific copy while ensuring consistency in brand voice, cultural relevance, and creative quality. The role also contributes to improving campaign effectiveness through audience insights, performance data, and responsible use of AI tools.

• Develop and deliver high-quality Arabic and English copy and creative concepts that support brand, marketing, and commercial objectives.

• Deliver campaign concepts and messaging that can be effectively adapted across channels, audiences, formats, and customer-journey stages.

• Ensure all consumer-facing copy consistently meets Rasan’s standards for creativity, clarity, accuracy, cultural relevance, brand voice, and compliance.

• Improve the effectiveness of copy and creative executions by using customer insights, market research, and campaign performance data.

• Deliver assigned creative work within agreed timelines and maintain a high standard of quality across multiple concurrent projects.

• Strengthen the quality and consistency of copy produced by junior writers, freelancers, and agency partners through constructive review and creative direction.

• Build and maintain a strong portfolio of campaign concepts and executions across Arabic and English channels.

• Develop original creative concepts, campaign ideas, messaging platforms, and creative territories aligned with brand and commercial objectives.

• Establish the core message, creative proposition, and communication direction for campaigns.

• Translate campaign ideas into compelling headlines, taglines, slogans, calls to action, and supporting copy.

• Develop culturally relevant creative concepts for sponsor ships, sporting events, Ramadan, Eid, Saudi National Day, and other seasonal or cultural occasions.

• Research products, audiences, competitors, market trends, and cultural insights to identify relevant and differentiated creative opportunities.

• Present and rationalize creative concepts to marketing leadership and business stakeholders, incorporating feedback while protecting the strength of the creative idea.

• Produce publication-ready copy in both Arabic and English across consumer, corporate, product, brand, and performance communications.

• Write and adapt content for advertising, social media, websites, landing pages, email, SMS, Whats App, push notifications, and other customer touchpoints.

• Develop video scripts for advertising films, short-form and Tik Tok-first content, voiceovers, scenarios, hooks, and end lines.

• Adapt messaging across awareness, consideration, comparison, purchase, renewal, retention, cross-sell, and upsell stages.

• Lead Arabic-English transcreation, ensuring both versions are natural, culturally relevant, and creatively effective rather than literal translations.

• Use Saudi “white” dialect appropriately for social and consumer communications and Modern Standard Arabic for formal communications.

• Maintain distinct and consistent brand voices across different brands, audiences, channels, and communication…