Media Buyer

Job Purpose: Plan and manage paid advertising campaigns for the medical company, with the goal of reaching the right audience and increasing inquiries and bookings, while complying with the approved regulations and policies for health advertising.

Duties and Responsibilities:

• Prepare advertising campaign plans according to company objectives and the approved budget.

• Manage ads on suitable platforms, such as search engines and social media channels.

• Define the target audience and the appropriate geographic areas for medical services.

• Monitor campaign performance and analyze indicators such as cost per lead, number of inquiries, and bookings.

• Test ads, messages, and audiences, and improve campaigns based on results.

• Coordinate with the marketing and design team to prepare ad content and materials.

• Prepare periodic reports that explain results and recommendations.

• Ensure that ads and medical content are reviewed and approved before publishing, and comply with platform policies and applicable health and advertising regulations.

• Protect customer data and use it only in accordance with the approved policies and regulations.

Qualifications and Skills:

• Experience in managing digital advertising campaigns and purchasing ads.

• Knowledge of advertising platforms and analytics tools for measuring conversions.

• Analytical skills, with the ability to manage budgets and optimize return on ad spend.

• Communication, organization, and coordination skills with marketing teams.

• Previous experience in the medical or healthcare sector is preferred.