Influencer Marketing Specialist

Purpose of the Role: Plan and execute collaboration campaigns with influencers to introduce the company’s medical services, increase reach, engagement, and bookings, while complying with the regulations and policies governing health advertising.

Duties and Responsibilities:

• Research and identify suitable influencers for the company’s audience and services.

• Evaluate their accounts in terms of content quality, engagement, and audience fit.

• Communicate with influencers and negotiate the details of the collaboration and its costs.

• Prepare the campaign brief, defining messages, deliverables, and the timeline.

• Coordinate with medical and marketing teams to review and approve content before publication.

• Monitor content publishing and ensure adherence to the agreement and advertising requirements.

• Measure campaign results, such as reach, engagement, inquiries, and bookings.

• Prepare reports that explain campaign performance and provide future recommendations.

• Organize an influencer database, contracts, and published content.

• Maintain confidentiality of client information, company policies, and relevant regulations.

Qualifications and Skills:

• A relevant degree in marketing, public relations, or a related field.

• Experience in influencer marketing and campaign management.

• Strong communication, negotiation, organization, and follow-up skills.

• Ability to analyze campaign performance and prepare reports.

• Familiarity with social media platforms, with preferred experience in the medical sector.