Marketing Manager

Purpose of the Role: Develop and implement marketing plans that strengthen the medical company’s presence, increase customer reach and bookings, while complying with the regulations and policies governing advertising for healthcare services.

Duties and Responsibilities:

• Prepare the marketing strategy and plans in line with the company’s goals and budget.
• Manage digital and field marketing campaigns and monitor their results.
• Oversee the marketing team, assign tasks, and develop performance.
• Set content plans and coordinate with medical and administrative teams to review information before publishing.
• Track performance indicators, such as the number of leads, bookings, and customer acquisition cost.
• Manage the marketing budget and evaluate the return on campaigns.
• Study the market and competitors, assess audience needs, and propose new marketing opportunities.
• Oversee the company’s marketing identity and promotional materials.
• Build relationships with relevant entities and partners.
• Prepare periodic reports to management on marketing performance and recommendations.
• Ensure that advertisements and content comply with applicable healthcare and advertising regulations and policies.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in marketing and campaign management, preferably in the medical sector.
• Experience in leading teams and managing budgets and projects.
• Analytical and campaign performance measurement skills, with the ability to prepare reports.
• Strong communication, planning, and negotiation skills.
• Knowledge of digital marketing platforms and analytics tools.