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Assistant Marketing Manager
Job in
Riyadh, Riyadh Region, Saudi Arabia
Listed on 2026-10-01
Listing for:
Americana Restaurants
Full Time
position Listed on 2026-10-01
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Communications, Brand Ambassadors & Brand Management
Job Description & How to Apply Below
At Americana Restaurants, we operate leading global brands across the Kingdom, including KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.
We are looking for an experienced Saudi marketing professional to help lead our brand marketing in the Kingdom.
Marketing Strategy & Campaigns- Lead the development and execution of annual and seasonal marketing plans, including new product launches and local store initiatives.
- Build the campaign calendar around Ramadan, Eid, Founding Day, National Day, and entertainment seasons.
- Brief and manage creative, media, and production agencies to deliver on time and on brand.
- Oversee social media, digital advertising, and in-app and online ordering promotions.
- Drive Arabic-first content with strong cultural relevance to Saudi consumers.
- Manage promotions across the delivery platforms operating in the Kingdom.
- Ensure brand consistency across menus, in-store materials, packaging, and digital touchpoints.
- Partner with Operations on sales-driving promotions, loyalty, and customer retention.
- Visit stores across the Kingdom's regions to assess execution and brand standards.
- Own the marketing budget, track spend, and report on campaign ROI and sales impact.
- Ensure activity meets Saudi requirements for promotions, food labelling, advertising, and influencer engagement.
- Guide and support marketing associates in day-to-day execution.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-6 years of marketing experience, preferably in QSR, F&B, hospitality, or retail in the Saudi market.
- Proven track record managing campaigns end to end and working with agencies.
- Strong digital marketing and analytical skills.
- Fluency in Arabic and English.
- Knowledge of Saudi advertising and influencer regulations is a plus.
Strategic thinking Creativity Stakeholder and agency management Analytical thinking Execution and results orientation Team leadership.
This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.
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