Media Public Relations Manager

• Translate the marketing plan into media and public relations priorities, detailing exposure themes, messaging focus areas, and reputation management objectives
• Develop annual media and public relations plan covering paid, earned, and shared channels to strengthen Sakani’s visibility, reach, and engagement
• Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing, frequency, and alignment with priority campaigns
• Maintain relationships with media outlets, journalists, influencers, and public relations agencies, leveraging the approved corporate media partner list maintained by Institutional Marketing Communications
• Coordinate with Institutional Marketing Communications to request media buying and PR agencies from framework agreements, align briefs and deliverables, and share performance evaluations for vendor management
• Coordinate with Content & Creative to prepare media kits, press releases, feature articles, and talking points that support announcements, launches, and key communications
• Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives and spokespersons
• Manage review and approval workflows for media materials with Institutional Marketing Communications to ensure adherence to corporate branding, disclosure protocols, and messaging standards
• Supervise media dissemination by routing approved materials to journalists, outlets, and agencies, managing timing, placement, embargoes, and corrections to secure optimal coverage
• Report on media coverage and sentiment, identifying trends, misinformation risks, and opportunities for proactive engagement or narrative adjustment
• Implement crisis communications responses by preparing holding statements, escalation protocols, and messaging in coordination with Institutional Marketing Communications to safeguard Sakani’s reputation
• Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives and timing with campaign objectives
• Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, consolidating structured reports and recommendations for Product Marketing
• Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases, ensuring traceability, accessibility, and reuse across campaigns
• Review media and public relations practices against leading institutions, documenting lessons learned and refining frameworks, workflows, and approval processes with stakeholders’ feedback

Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or any related field is required

A minimum of 9 years of relevant experience with at least 2 years of experience in a leadership role

Certifications in CIPR Professional PR Diploma, PRSA Accreditation in Public Relations (APR), IABC Communication Management Professional (CMP), or CIPR Chartered Practitioner are optional