Market Specialist

- Performance & Analytics:
Establish and manage Apps Flyer tracking to monitor campaign performance, attribution, conversions, and ROI.

- Influencer Marketing:
Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.

- OOH Advertising:
Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.

- In-App Advertising:
Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.

- Programmatic Advertising:
Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.

- TVC & News:
Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.

- Global Coordination:
Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.

- Budget & Reporting:
Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

- Return on Investment (ROI/ROAS):
Measure and optimize returns on paid media investment.

- Customer Acquisition Cost (CAC):
Monitor and improve acquisition efficiency.

- App Installs & Conversions:
Track app installations, registrations, and customer acquisition.

- Campaign Performance:
Monitor reach, engagement, click-through rates (CTR), and conversion rates.

- Media Efficiency:
Ensure effective budget utilization and optimize spending across channels.

- Campaign Delivery:
Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

• Paid Time Off
• Training & Development
• Performance Bonus