Social Media Manager

The Role The Social Media Manager leads our social presence through a combination of agency management and hands-on delivery They are responsible for briefing directing and quality-controlling external agencies and creators who produce our social content while owning strategy boosting community and performance in-house They will grow and engage audiences across Linked In Instagram X Facebook Tik Tok Snapchat and You Tube with a strong eye for trends creative judgement to push agencies beyond safe work and the ability to turn content into measurable results Working with the Marketing Director Head of Marketing senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement community growth and social media campaigns

Own the day-to-day relationship with social and creative agencies briefing creative direction feedback and final sign-off Write sharp insight-led briefs that give agencies clear objectives audience tone and success measures and push back when creative doesn t meet the standard Manage agency workflows content calendars and deadlines across multiple events running in parallel ensure nothing ships late or off-brand Quality-control all agency output brand voice visual identity accuracy and platform fit Act as final checkpoint before anything goes live Review agency performance regularly against agreed KPIs and deliverables manage scopes escape issues and get maximum value from every retainer Spot when work should move in-house versus agency and brief internal designers and videographers when speed matters

Set and implement social media campaigns aligned with marketing strategies and event milestones launches registration pushes early-bird deadlines and show days Design and deliver targeted content across platforms to increase engagement followers and retention including short-form video Reels Tik Tok Shorts built for each platform s algorithm Maintain the voice of the brand in all posts and interactions Ensure every piece of content has a purpose and meets the needs of the target audience

create and edit impactful channel-appropriate copy with flawless proofreading in English Arabic a strong advantage

directing agency on-site teams to capture edit and publish in real time during show days

Plan and execute boosting strategies identify top-performing organic content and amplify with paid spend to reach targeted audiences Manage boosting budgets audience targeting and A B testing of creative and copy to maximise reach and conversion at the lowest cost Work with the paid media team so boosted content complements broader paid campaigns rather than duplicating them Retarget engaged social audiences to drive registrations and commercial outcomes not just impressions

post and engage on all social content Respond to comments messages and queries in a timely manner Grow and maintain the community year-round not only during event season ensure members feel part of the group and get real value

industry voices and advocates support speaker and employee advocacy to extend organic reach Encourage and curate user-generated content from attendees exhibitors and partners

Employ a metrics-driven approach across all activity Track and report monthly reach engagement follower growth traffic and conversions to registration including agency performance against KPIs Use social listening to monitor brand sentiment competitor activity and market trends feed insights back into briefs and plans Conduct market…