Director of E-commerce & Marketing

We re on the lookout for an experienced Director of E-commerce amp Marketing to lead the development of an integrated commercially focused marketing and digital commerce function for a consumer goods business The role will combine brand leadership with direct accountability for e-commerce growth digital performance customer engagement CRM and loyalty content partnerships and measurable marketing effectiveness The successful candidate will be expected to strengthen the organization s digital and e-commerce capabilities elevate brand positioning build scalable customer acquisition and retention programs and create a clear link between marketing investment and commercial outcomes

• Own the overall e-commerce strategy and roadmap with responsibility for sustainable online revenue growth and customer experience
• Develop the capabilities required to support regional and international e-commerce including localization payments pricing fulfilment returns SEO and market-specific requirements
• Lead website trading online merchandising product launches promotional calendars and product availability
• Own key commercial metrics including conversion average order value units per transaction revenue contribution and cart abandonment
• Assess relevant marketplace opportunities based on brand fit economics acquisition potential and strategic value
• Continuously improve the end-to-end online customer journey from discovery through checkout fulfilment and post-purchase engagement

• Define and strengthen brand positioning purpose personality tone of voice visual direction and overall brand narrative
• Lead integrated brand campaigns product launches creative direction partnerships collaborations and retail marketing initiatives
• Ensure brand activity is supported by clear objectives disciplined planning and measurable commercial outcomes
• Build a cohesive marketing calendar that connects brand retail digital e-commerce and customer priorities

• Lead paid social paid search SEO SEM retargeting affiliate and other performance channels
• Own customer acquisition efficiency and performance measurement including CAC ROAS traffic quality and conversion optimization
• Use data and experimentation to improve media effectiveness digital conversion and marketing ROI

• Lead the social media and content strategy across priority digital channels
• Build a structured content engine covering campaign content product storytelling education community user-generated content and retail activation
• Develop a more structured influencer and KOL model spanning high-reach awareness regional credibility engagement and conversion objectives
• Lead PR partnerships and relevant external brand-building initiatives supported by clear performance measurement

• Own the customer database segmentation CRM automation lifecycle marketing personalization and customer analytics
• Develop and scale a customer loyalty proposition appropriate to the brand and target customer segments
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• Build automated customer journeys across acquisition post-purchase replenishment cross-sell win-back and retention
• Increase repeat purchase customer lifetime value retention and contribution from CRM and loyalty initiatives

• Build lead and develop a high-performing team across e-commerce brand performance marketing content social media CRM loyalty and customer analytics
• Define clear ways of working priorities ownership and performance standards across the function Manage agencies and external partners effectively ensuring strong commercial discipline and delivery quality
• Partner closely with commercial retail operations technology and other internal stakeholders to deliver shared growth objectives

• E-commerce revenue and revenue growth
• E-commerce contribution to total business
• Conversion rate and average order value
• Customer acquisition cost and ROAS
• Marketing ROI and revenue attribution
• Brand awareness reach and engagement
• Repeat purchase retention and customer lifetime value
• CRM penetration and loyalty contribution
• Website availability fulfilment performance and return rate
• International regional e-commerce growth where applicable