Head of Consumer & Market Insights

Lead the development and execution of the overall customer and consumer insights strategy Develop a deep understanding of consumer behavior needs preferences motivations and purchasing patterns Identify emerging consumer trends and translate them into actionable business opportunities Develop customer and consumer segmentation frameworks to support targeted strategies Generate insights across different consumer segments channels markets and touchpoints

Monitor market dynamics category developments competitive activity and emerging trends within the broader consumer and smoke-free product landscape Conduct market sizing category analysis competitor benchmarking and opportunity assessments Identify white-space opportunities and potential areas for business and portfolio expansion Develop a strong understanding of changing consumer expectations and category dynamics

Lead qualitative and quantitative consumer research initiatives including surveys focus groups interviews ethnographic research and other methodologies Define research objectives methodologies and analytical frameworks in partnership with internal stakeholders and external research agencies Analyze customer consumer sales market and behavioral data to identify meaningful trends and insights Establish robust insight-generation frameworks and dashboards to support business decision-making

Partner closely with Marketing Sales Product Commercial Strategy and Leadership teams Translate complex research and data into clear commercially relevant recommendations Support brand positioning product development portfolio strategy pricing communication and go-to-market decisions Provide insights to support customer experience and engagement strategies Develop regular market and consumer intelligence reports for senior leadership

Build and lead the Customer Insights function and establish best-practice processes Manage external research agencies consultants and data partners Develop an insights-driven culture across the organization Establish frameworks tools and processes to ensure consumer insights are consistently incorporated into business decisions

Consumer amp Customer Insights Market Research amp Intelligence Consumer Segmentation Market amp Category Analysis Consumer Behaviour Analysis Quantitative amp Qualitative Research Data Interpretation amp Analytics Competitive Intelligence Strategic Thinking Commercial Acumen Stakeholder Management Executive Communication Research Agency Management Team Leadership

12+ years of overall professional experience , with significant experience in Consumer Insights, Customer Insights, Market Research, Consumer Analytics, Category Intelligence, or a closely related function.

Proven experience in a senior leadership role within Consumer/FMCG, Consumer Health, Nicotine replacement product manufacturing, Lifestyle, Retail, or another highly consumer-driven industry .Strong track record of leading consumer and customer insight functions, ideally across multiple markets or geographies.

Experience developing and executing consumer insight strategies, segmentation, market research, and customer analytics .Strong experience across both qualitative and quantitative research methodologies , including designing research frameworks and interpreting complex datasets.

Demonstrated ability to translate consumer, market, and behavioral data into commercial and strategic recommendations .Experience working closely with senior leadership and cross-functional teams including Marketing, Sales, Product, Strategy, and Commercial functions.

Experience managing external research agencies, consultants, data providers, and research partners.

Experience in emerging consumer categories, smoke-free products, reduced-risk products, nicotine, or adjacent categories would be an advantage.

Strong understanding of consumer behavior, market dynamics, category development, competitive intelligence, and trend analysis .Bachelor s degree in Marketing, Business, Economics, Statistics, Psychology, Market Research, or a related discipline .A Master s degree or MBA in Marketing, Business, Consumer Insights, Analytics, or a related field is preferred.

Strong English communication, presentation, analytical, and stakeholder management skills.