E-Commerce Specialist MINISO

Location: Riyadh, Saudi Arabia

Company: MINISO Saudi Arabia

Job Category: Retail & E-commerce;
Sales & Marketing;
Information Technology (IT) & Software

MINISO Saudi Arabia is seeking a qualified E-Commerce Specialist to join its team in Riyadh. The role focuses on developing online sales channels, managing e-commerce operations, improving the customer experience, and strengthening the brand’s digital commercial performance in the Saudi Arabian market.

The successful candidate will support online store management, product listings, pricing updates, inventory coordination, promotional activities, and digital performance analysis. The position requires practical experience in e-commerce or digital sales channel management, along with proficiency in analytics tools such as Google Analytics 4 (GA4) and the ability to evaluate sales performance, customer behavior, conversion rates, and key performance indicators (KPIs).

Candidates with at least two years of relevant experience, knowledge of digital marketing and search engine optimization (SEO), and an understanding of conversion rate optimization (CRO) are encouraged to apply. This opportunity offers professional development in e-commerce strategy, digital merchandising, customer experience optimization, and online retail performance.

• Manage and maintain the company’s online stores and e-commerce platforms.
• Add and update product listings, pricing information, inventory details, and promotional offers.
• Monitor digital sales channels and identify opportunities to improve commercial performance.
• Use Google Analytics 4 (GA4) and other analytics tools to evaluate website traffic and customer behavior.
• Analyze sales data, conversion rates, and key performance indicators.
• Support digital marketing strategies, online advertising campaigns, and SEO initiatives.
• Identify opportunities to improve user experience (UX) and conversion rates (CRO).
• Prepare periodic performance reports and recommend improvements based on data analysis.
• Coordinate with marketing, sales, warehouse, and logistics teams to support efficient e-commerce operations.
• Monitor product availability and coordinate inventory updates.
• Support promotional campaigns and online merchandising activities.
• Use Microsoft Excel and reporting tools to analyze results and maintain accurate records.
• Follow up on operational tasks to ensure accuracy and timely execution.

• Bachelor’s degree in Marketing, E-Commerce, Business Administration, or a related discipline.
• Minimum two years of experience in e-commerce or digital sales channel management.
• Experience managing online stores and digital commerce platforms.
• Familiarity with platforms such as Shopify, Salla (Basket), Zid, or similar systems is preferred.
• Knowledge of product listing management, pricing updates, inventory, and promotions.
• Proficiency in digital analytics tools, particularly Google Analytics 4 (GA4).
• Ability to analyze sales data, customer behavior, conversion rates, and KPIs.
• Knowledge of digital marketing strategies, SEO, and online advertising campaigns.
• Understanding of user experience optimization and conversion rate optimization.
• Proficiency in Microsoft Excel and reporting and data analysis tools.
• Strong communication and coordination skills.
• Ability to collaborate with marketing, sales, warehouse, and logistics teams.
• Excellent organizational skills, attention to detail, and ability to manage competing priorities.

The salary package and employee benefits have not been specified in the original job description. Candidates should confirm compensation, allowances, and other employment terms with the recruitment team.

This role provides opportunities to develop expertise in online retail operations, digital merchandising, e-commerce analytics, SEO, and conversion optimization. Relevant experience and professional development can support career progression into Senior E-Commerce Specialist, E-Commerce Manager, Digital Commerce Manager, or Online Retail Operations Manager positions.