Digital Marketing Specialist

Purpose of the Role
Implement and manage digital marketing activities to enhance brand presence, increase reach and engagement, and support the achievement of sales objectives.

Duties and Responsibilities

• Execute marketing campaigns across search engines, social media platforms, and email.

• Create digital content and schedule its publication in coordination with the content and design team.

• Manage paid advertisements and monitor budgets and results.

• Improve the website’s visibility in search engines and track keyword performance.

• Analyze performance indicators such as reach, engagement, visits, and conversions.

• Prepare periodic reports including results and recommendations.

• Monitor digital marketing trends and competitors’ performance, and propose campaign ideas.

• Coordinate with sales and customer service teams to ensure consistency of marketing messages.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Media, or a related field.

• Relevant experience in digital marketing and campaign management.

• Knowledge of advertising platforms, website analytics tools, and social media channels.

• Skills in data analysis, report preparation, and time management.

• Excellent writing and communication skills, and ability to work within a team.

Key Performance Indicators

• Campaign results compared to goals and budget.

• Growth in visits, engagement, and reach to the target audience.

• Number of leads and conversion rate.

• Improvement in visibility in search engine results.