Content Writer

Purpose of the Role
Create clear and engaging content that supports the brand’s goals and reaches the right audience through various channels and platforms.

Duties and Responsibilities

• Write and edit content for websites, blogs, and social media platforms.

• Develop marketing and advertising copy, email messages, and newsletters.

• Research topics and suitable keywords for the target audience.

• Maintain the brand’s tone and editorial style.

• Review content linguistically and ensure its accuracy and clarity before publishing.

• Coordinate with marketing and design teams to ensure content integrates seamlessly with visual materials.

• Update and improve published content based on performance and audience needs.

• Monitor content results, such as engagement, reach, and visits, and suggest improvements.

Qualifications and Requirements

• Bachelor’s degree in Arabic Language, Media, Marketing, or a related field, or equivalent practical experience.

• Excellent writing and editing skills in Arabic.

• Ability to research, simplify information, and formulate it in an audience-appropriate style.

• Knowledge of the fundamentals of digital marketing and search engine optimization.

• Commitment to deadlines and the ability to organize multiple tasks.

• Preferably, have a portfolio or prior experience in content writing.

Performance Indicators

• Content quality, accuracy, and alignment with the brand identity.

• Adherence to delivery deadlines and the publishing plan.

• Engagement, reach, and visits generated by the content.

• Improvement in content performance in search engines, where applicable.