Senior Manager, Brand

Responsible for managing the development and execution of SOPC’s brand strategies and initiatives. This includes leading market research, implementing cohesive marketing campaigns, and ensuring brand consistency across all touchpoints to enhance SOPC and Team Saudi's visibility and engagement. The role also involves closely coordinating with internal teams and external partners to elevate brand impact and drive audience engagement in alignment with SOPC’s strategic goals

Responsible for managing the development and execution of SOPC’s brand strategies and initiatives. This includes leading market research, implementing cohesive marketing campaigns, and ensuring brand consistency across all touchpoints to enhance SOPC and Team Saudi's visibility and engagement. The role also involves closely coordinating with internal teams and external partners to elevate brand impact and drive audience engagement in alignment with SOPC’s strategic goals

• Manage market research to identify target audience demographics and preferences, ensuring insights align with SOPC’s brand strategy and inform strategic positioning decisions.
• Plan and execute brand campaigns that elevate awareness of Team Saudi, ensuring alignment with SOPC’s objectives and enhancing brand perception within target segments, particularly educational institutions and the broader public.
• Support the Senior Director in maintaining governance over brand activities, ensuring the consistent application of brand guidelines, tone of voice, and visual identity across internal and external communications.
• Monitor brand reputation, identifying potential risks to SOPC’s brand and working closely with relevant teams to mitigate issues and protect SOPC’s image.

• Coordinate with the Media Center to develop engaging, high-quality content—including media posts, photos, videos, and infographics—designed to capture audience interest and drive engagement. Ensure visuals and messaging reflect Team Saudi's identity and align with SOPC’s brand standards.
• Track and analyze media engagement metrics to assess the effectiveness of communication efforts, reviewing performance against established targets and making data-informed adjustments to improve outcomes.
• Manage the execution of brand campaigns, ensuring alignment with SOPC’s strategic objectives, and optimize campaign elements based on audience engagement and performance data.
• Manage overall operations with agency teams, developing effective campaign and project briefs, and ensuring strategic alignment of all agency efforts with Team Saudi's Brand Communication objectives.

• Develop and implement fan engagement strategies to build loyalty and deepen connections with Team Saudi. Customize fan products to align with audience preferences, creating a stronger brand experience and fostering loyalty.
• Continuously assess brand perception, performance, and audience engagement metrics, providing actionable insights to the Senior Director and leveraging findings to improve the overall impact of SOPC’s brand initiatives.
• Contribute to the development of unique athlete brands that reflect individual strengths and narratives, supporting Team Saudi’s larger brand identity and fostering a sense of connection with the audience.

• Collaborate with Partnerships and Loyalty teams to ensure integrated brand messaging, leverage synergies, and maximize impact across shared initiatives, while maintaining SOPC’s overall branding standards.
• Provide regular updates and strategic insights on brand performance, including detailed reports and recommendations to executive leadership that inform SOPC’s long‑term brand strategy.
• Support the development and tracking of brand-related KPIs, ensuring that SOPC’s brand initiatives are aligned with broader organizational goals and effectively measure success.

At Team Saudi, we care deeply about creating a safe, supportive, and empowering environment for our athletes and employees. We welcome applicants who demonstrate integrity, professionalism, and a commitment to maintaining a safe and respectful workplace where everyone is protected, valued, and given fair opportunities to thrive.