Head of Marketing - LIONS

The Head of Marketing will report into the Marketing Director and will manage a diverse team based in Riyadh The Head of Marketing will lead the brand audience and go-to-market strategy for LIONS Riyadh establishing the Festival as one of the most important new creative industry platforms in the region and a recognised part of the global LIONS community

The individual will be a highly motivated dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand

This role requires a distinctive combination of brand thinking creative judgement audience insight and commercial marketing expertise The successful candidate will understand how to build desire around a premium global brand while making it culturally relevant to Saudi Arabia and the wider Middle East

Managing a diverse team of managers marketing executives and specialist functions the Head of Marketing will be a skilled marketing strategist and be able to drive creativity and enthusiasm in others

The individual needs to be analytical and data orientated with a history of testing and optimisation but with creative flair and exceptional attention to detail

They will be responsible for creating a marketing platform that feels unmistakably LIONS bold intelligent culturally connected and creatively distinctive while delivering measurable audience revenue and brand-growth objectives

The candidate should have extensive experience of digital marketing content marketing and marketing technology and be accustomed to delivering in a fast-paced dynamic environment

The role will work closely with LIONS Content Creative PR Commercial and Partnerships to ensure every campaign strengthens the Festival s positioning builds community and attracts the highest-value regional and international audiences

The individual must be extremely adaptable accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly

• Working alongside commercial leads to develop value propositions and go-to-market strategy
• Ongoing customer insight and engagement strategies
• Overseeing delivery of marketing campaigns in line with business objectives
• Adherence to timelines and budgets
• Marketing KPI report
• To manage a cross functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training
• To design and deliver campaigns for specific projects as and where required
• Building strong awareness consideration and demand for LIONS Riyadh across Saudi Arabia the GCC and priority international markets
• Growing the Festival s reputation as a leading regional platform for creativity marketing media and culture
• Driving qualified registrations ticket sales and attendance from priority audience segments
• Increasing engagement with senior CMOs creative leaders agencies brands creators and emerging talent
• Ensuring all campaigns reflect the LIONS brand tone and creative standards
• Maximising the impact of speaker content and partner announcements across paid owned and earned channels
• Delivering strong digital engagement conversion and return on marketing investment
• Building an active year-round community around the LIONS Riyadh brand via content marketing
• Driving effective collaboration across Marketing Content PR Commercial Creative and LIONS teams
• To act as a change management ambassador demonstrating a positive and constructive attitude towards challenges and change

• Recommend team structures and delivery solutions based on requirements
• Line manage senior marketers and specialists working across a range of events
• Work with Group Director to ensure right structure specialisms and level of resources to meet agreed KPI s
• Provide guidance feedback and inspiration to line reports
• Build a high-performing creatively ambitious marketing team capable of delivering to LIONS brand standards
• Champion bold thinking strong creative judgement and audience-first marketing across the team
• Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI s event and divisional strategy
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
• Ensure line reports are competent managers and have the skills and training required to manage junior team members or…