Brand manager

OPINION is a Saudi premium café and dessert brand with a growing presence across the Kingdom and ambitious plans for local and international expansion.

We are looking for a strategic, creative, and commercially driven Brand Manager to lead our brand development, marketing strategy, and customer engagement initiatives.

• Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business growth objectives.
• Lead integrated marketing campaigns across digital, social media, influencers, PR, and offline channels.
• Drive revenue growth, customer acquisition, retention, and brand awareness across all branches.
• Develop and execute marketing strategies for new branch openings, product launches, and seasonal campaigns.
• Maintain consistent brand positioning, visual identity, messaging, and customer experience across all touchpoints.
• Lead product marketing, collaborations, partnerships, and brand activations.
• Analyze consumer behavior, market trends, competitors, and sales performance to identify growth opportunities.
• Manage marketing budgets, measure campaign ROI, and optimize marketing investments.
• Develop CRM, loyalty, and customer engagement initiatives to increase repeat purchases.
• Collaborate with Operations, Product Development, Finance, and external agencies to deliver business objectives.
• Lead and develop the internal marketing team and manage external creative and media partners.
• Support OPINION's expansion into new markets while maintaining a strong and distinctive brand identity.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Saudi nationality required.
• 5–8+ years of marketing experience
  , including at least 2 years in brand or marketing management.
• Strong preference for experience in F&B, specialty coffee, FMCG, hospitality, or premium consumer brands
  .
• Proven experience developing and executing successful integrated marketing campaigns.
• Strong understanding of digital marketing, performance marketing, consumer insights, and brand positioning.
• Experience managing marketing budgets, agencies, and cross-functional teams.
• Strong analytical skills with the ability to translate marketing performance into measurable business results.
• Excellent communication, leadership, and project management skills.
• Fluency in Arabic and English.

We are looking for someone who combines creative thinking with commercial discipline — a marketing leader who understands that successful branding goes beyond aesthetics and translates into stronger customer relationships, measurable growth, and long-term brand value.

• Join OPINION and help shape the next chapter of a growing Saudi brand.